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Coca-Cola has the highest share of voice while 68% of conversations about Lucozade focused on its use for treating medical conditions.
Over half of brands still struggle with following and understanding the journey of a potential consumer online, known as attribution modelling, according to new research from the Internet Advertising Bureau (IAB).
Footwear brand Clarks is launching its first ever augmented reality campaign at the end of the month to promote its women's Spring/Summer collection.
Insight into the social media performance of the Royal Bank of Scotland over the last five months.
Marmite, the Unilever-owned yeast spread brand, has teamed up with artist Pete Fowler to create a series of e-cards for Facebook users to send to their loved ones on Valentine's Day.
Absolut has teamed up with Jamie Hewlett, the co-founder and illustrator of band Gorillaz, to create a limited edition London-themed bottle.
A music video for OkGo that doubled as a Super Bowl ad for Chevy is the most shared this week with more than 400,000 shares.
Zeebox, the social TV app, has rolled out a new feature that allows viewers to buy products they see advertised on TV, with just a few clicks.
As the May deadline for cookie compliance approaches, what must marketers do, asks Rachel Barnes.
BT is broadcasting Valentine's Day messages on its nationwide big screens, with the best ones appearing on the "infoband" at the top of the BT Tower in London.
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