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Campaign Viral Chart: Chevy Super Bowl music video rises to top

10 Feb 2012 | by Ben Hall

A music video for OkGo that doubled as a Super Bowl ad for Chevy is the most shared this week with more than 400,000 shares.

Honda plots to overhaul customers' online journeys

08 Feb 2012 | by Sarah Shearman

Honda is overhauling its digital presence in a bid to improve customers' online journeys.

Renault 'Renault 4+' by Publicis London

07 Feb 2012

Renault has launched an ad campaign by Publicis London to promote its Renault 4+ customer care programme.

Chevrolet '2012' by Goodby, Silverstein & Partners

06 Feb 2012

Chevrolet released six ads for this year's Super Bowl, including a controversial one that features its Silverado model in a post-apocalyptic world.

Chrysler 'it's half-time in America' by Wieden & Kennedy Portland

06 Feb 2012

Clint Eastwood stars in Chrysler's Super Bowl spot by Wieden & Kennedy Portland.

Appointment to View: How the AA made its own horror film trailer

06 Feb 2012 | by Georgina Brazier

McCann London took inspiration from horror movies for its recent campaign for the AA's Home Emergency Response service, showing a suburban family under attack from Jack Frost. We take a look at how it was conceived and made.

Campaign Viral Chart: Honda's Ferris ad is top of the class

03 Feb 2012 | by Ben Hall

Honda's homage to 'Ferris Bueller's Day Off', featuring Matthew Broderick, tops this week's chart with 210,709 shares, beating Finnair and five other Super Bowl ads.

My YouTube ad of the week: Kate Stanners, Saatchi & Saatchi

02 Feb 2012

Kate Stanners reviews Volkswagen

Honda backs Civic with £28m 'inspiration' campaign

24 Jan 2012 | by Alex Brownsell

Honda is to place the idea of inspiration at the core of its brand strategy with a £28m campaign promoting its ninth-generation Civic model, as the manufacturer looks to boost sales following a disappointing 2011.

Auto Trader drives on board Facebook Timeline

19 Jan 2012 | by Maisie McCabe

Auto Trader, the motoring classifieds business, has got among the first crop of apps for Facebook's new Timeline profile, with a plug-in that allows Facebook users to tell their friends about the cars they are lusting after.

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