Groupon buys data start-up Adku to boost personalisation
07 Feb 2012 | by Sarah Shearman
Groupon, the group deals service, has acquired data personalisation start-up Adku for a reported $10m (£6.3m).
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RB takes to Facebook to sell Cillit Bang extension
09 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
Reckitt Benckiser (RB) is pushing its latest Cillit Bang brand extension through Facebook and is bringing back its advertising character Barry Scott to bolster its marketing offensive.
Industry View: After the IPO, what next for Facebook?
01 Feb 2012 | by Sarah Shearman
As Facebook files for the largest technology IPO in Wall Street history, we ask marketing and advertising experts what is in store for Mark Zuckerberg's social network as it makes the seismic shift from a private to public company.
Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign
26 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
Michael Johnson, marketing director of Thomas Cook, explains what is behind the new brand direction and the role marketing will play in the brand's success
Asda plots online boost for George clothing brand
19 Jan 2012 | by Sarah Shearman
Adsa is planning to boost engagement with its George clothing brand online following the recent revamp of its ecommerce site.
How HTML5 is coming to the rescue of the ad industry
19 Jan 2012
The technology could transform digital creative campaigns, Paul McCarroll and Joe Lozito explain.
Halfords poaches Asda's West for online push
17 Jan 2012 | by Matthew Chapman
Halfords is focusing on improving its online offering through the creation of a group digital director role, for which it has recruited Asda's operations director for new business and home shopping, Clive West.
Mobile shopping increases nearly threefold
13 Jan 2012 | by Matthew Chapman
Mobile shopping in December surged in 2011 with a 187% increase in the number of transactions from same month in 2010, according to analysis from IBM.
Inside Indicia and Very's DMA Grand Prix-winning campaign
05 Jan 2012 | by Daniel Farey-Jones
Indicia earned its DMA Grand Prix last month with challenging work for Very.co.uk, which included a mother and baby fashion show that "nearly killed us", according to the agency's creative director.
Sir Stuart Rose: I'm going mobile
23 Dec 2011 | by Andrew McCormick
Former M&S chief executive Sir Stuart Rose tells Andrew McCormick why he is banking on mobile.
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