Think BR: Weird web culture is bigger than cheap LOLs
16 May 2012 | by Kate Miltner
There's no magic formula for going viral; you just have to know your audience and be authentic, writes Kate Miltner, lead planner, Jam.
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Samsung Olympic spot invites people to 'take part'
22 May 2012 | by Matthew Chapman
Samsung is rolling out an online and cinema spot featuring David Beckham, Jamie Oliver and Victoria Pendleton, inviting people to ''take part in the true spirit of the Olympic Games".
McDonald's launches content portal in latest phase of UK 'McMakeover'
15 May 2012 | by John Reynolds
McDonald's is replacing its consumer dialogue website with a new portal, WhatMakesMcDonalds.co.uk, marking a key milestone in its transformation of the UK business.
Look launches 'Look What I'm Wearing'
14 May 2012 | by Nick Batten
Look, IPC Media's weekly fashion title, is launching a multiplatform street style franchise driven by user generated content.
Carlsberg 'fan academy' by Fold7
14 May 2012
Des Lynam, Stuart Pearce and Sir Bobby Charlton star in a new TV campaign for Carlsberg.
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age.
Google showcases professional YouTube content
09 May 2012 | by Sarah Shearman
Google is continuing its drive to position YouTube as a premium content provider, with an integrated marketing push featuring entertainment content from popular TV shows, including 'Britain's Got Talent' and 'Made in Chelsea'.
Every Mother Counts 'no Mother's Day' by CHI & Partners New York
09 May 2012
Every Mother Counts, an advocacy campaign founded by Christy Turlington to increase education and support for the global reduction of maternal mortality, has launched a campaign.
More Th>n to sponsor MSN pet portal
08 May 2012 | by Maisie McCabe
More Th>n, the insurance brand, has signed an eight-month deal to sponsor 'More Than a Pet', a new pet channel on the MSN website.
Wagon Wheels launches Bing map treasure hunt
08 May 2012 | by Maisie McCabe
Wagon Wheels, the Burton's Foods snack, is to launch a digital game using Bing maps as part of an integrated campaign designed to help the classic brand resonate with younger teenagers.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
