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Campaign Viral Chart: Chevy Super Bowl music video rises to top

A music video for OkGo that doubled as a Super Bowl ad for Chevy is the most shared this week with more than 400,000 shares.

Renault 'Renault 4+' by Publicis London

Renault has launched an ad campaign by Publicis London to promote its Renault 4+ customer care programme.

Vimto shifts marketing spend with increased digital investment

Vimto is shifting its marketing spend from TV to digital, as the brand looks to capitalise on its growing online fan base.

Coca-Cola 'Coke polar bowl' by Wieden & Kennedy Portland

The animated Coca-Cola polar bears returned in a digital campaign around Super Bowl XLVI.

Appointment to View: How the AA made its own horror film trailer

McCann London took inspiration from horror movies for its recent campaign for the AA's Home Emergency Response service, showing a suburban family under attack from Jack Frost. We take a look at how it was conceived and made.

Campaign Viral Chart: Honda's Ferris ad is top of the class

Honda's homage to 'Ferris Bueller's Day Off', featuring Matthew Broderick, tops this week's chart with 210,709 shares, beating Finnair and five other Super Bowl ads.

My YouTube ad of the week: Kate Stanners, Saatchi & Saatchi

Kate Stanners reviews Volkswagen

Heineken unveils Valentine's Day Facebook app

Heineken is launching a Facebook app for Valentine's Day called 'The Serenade', which enables users to invite potential partners on a date via humorous personalised songs.

IGN launches series-led YouTube channel

IGN, the News Corp-owned gaming publisher, is launching a Google-funded YouTube channel tomorrow, backed by an European ad deal with Sega.

Brands eye a share of booming digital health sector

Several leading brands are targeting the burgeoning health data market, writes Sarah Shearman.

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