Editor's comment: Welcome - TV's refuseniks are a breed apart
08 Feb 2012 | by Noelle McElhatton
Can you build a brand without TV? Yes, according to our cover feature; but it depends on the brand.
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Over half of brands still struggle with following and understanding the journey of a potential consumer online, known as attribution modelling, according to new research from the Internet Advertising Bureau (IAB).
Can you build a brand without TV? Yes, according to our cover feature; but it depends on the brand.
Barbour, the luxury clothing brand, is buying search ads telling people 'Don't get caught buying fakes, see which fake websites to avoid' in a bid to combat counterfeiters.
Google's UK revenues have exceeded $1bn (£645.74m) in the UK for the second quarter in a row, while total revenues increased by 25% year on year to exceed $10bn (£6.46bn) in a single quarter for the first time.
Jerry Yang, the co-founder of Yahoo and a key opponent to Microsoft's 2008 bid for the one-time internet darling, has resigned two weeks after the appointment of a new chief executive.
Twitter has criticised Google's move to make its search more personalised, claiming it will make Twitter accounts and tweets harder to find.
Wieden & Kennedy London and AKQA have created a new campaign for Nike, with a focus on this year's Olympics.
Number 10 digital guru Nick Jones has signed up as chair of the judging panel for next year's Revolution Awards.
In the year ahead collaborating with agency and media partners and bringing online and offline strategies together will deliver more successful marketing campaigns, writes Richard Trinder, industry leader at Google UK.
Google has launched an event-focused website called Schemer that encourages users to discover and share information about places and events to go to.