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Brands struggling to follow consumer journey online, finds IAB

Over half of brands still struggle with following and understanding the journey of a potential consumer online, known as attribution modelling, according to new research from the Internet Advertising Bureau (IAB).

Editor's comment: Welcome - TV's refuseniks are a breed apart

Can you build a brand without TV? Yes, according to our cover feature; but it depends on the brand.

Barbour shells out on search ads to fight fakes

Barbour, the luxury clothing brand, is buying search ads telling people 'Don't get caught buying fakes, see which fake websites to avoid' in a bid to combat counterfeiters.

Google breaks $10bn quarterly revenues mark

Google's UK revenues have exceeded $1bn (£645.74m) in the UK for the second quarter in a row, while total revenues increased by 25% year on year to exceed $10bn (£6.46bn) in a single quarter for the first time.

Yahoo co-founder Jerry Yang steps down

Jerry Yang, the co-founder of Yahoo and a key opponent to Microsoft's 2008 bid for the one-time internet darling, has resigned two weeks after the appointment of a new chief executive.

Twitter hackles raised by Google search plans

Twitter has criticised Google's move to make its search more personalised, claiming it will make Twitter accounts and tweets harder to find.

Nike '#makeitcount' by Wieden & Kennedy and AKQA

Wieden & Kennedy London and AKQA have created a new campaign for Nike, with a focus on this year's Olympics.

Number 10 digital guru Nick Jones to chair judging at Revolution Awards

Number 10 digital guru Nick Jones has signed up as chair of the judging panel for next year's Revolution Awards.

Think BR: What Google believes will deliver success in 2012

In the year ahead collaborating with agency and media partners and bringing online and offline strategies together will deliver more successful marketing campaigns, writes Richard Trinder, industry leader at Google UK.

Google launches event-focused service Schemer

Google has launched an event-focused website called Schemer that encourages users to discover and share information about places and events to go to.

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