BT broadcasts Valentine's messages to the nation
09 Feb 2012 | by Matthew Chapman
BT is broadcasting Valentine's Day messages on its nationwide big screens, with the best ones appearing on the "infoband" at the top of the BT Tower in London.
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Clarks launches AR campaign for Spring collection
10 Feb 2012 | by Matthew Chapman
Footwear brand Clarks is launching its first ever augmented reality campaign at the end of the month to promote its women's Spring/Summer collection.
Editor's comment: Welcome - TV's refuseniks are a breed apart
08 Feb 2012 | by Noelle McElhatton
Can you build a brand without TV? Yes, according to our cover feature; but it depends on the brand.
Blinkbox COO lays out platform ambitions
27 Jan 2012 | by Matthew Chapman
The Tesco-owned video-on-demand service, Blinkbox, is heavily investing in expanding its technical team as it moves to put its service onto additional devices and platforms, including Sony PlayStation.
Man City teases fans with 'Spot-the-Balotelli' campaign
25 Jan 2012 | by Sarah Shearman
Manchester City Football Club has launched a digital campaign challenging fans to spot avatars of players such as Mario Balotelli and Sergio Aguero, in a picture of the crowd at last Sunday's match against Tottenham Hotspur.
YouTube users stream four billion videos every day
24 Jan 2012 | by Sarah Shearman
YouTube, the Google-owned video-sharing site, is streaming four billion videos a day, with an hour's worth of content being uploaded every second, according to data released by the company.
How HTML5 is coming to the rescue of the ad industry
19 Jan 2012
The technology could transform digital creative campaigns, Paul McCarroll and Joe Lozito explain.
2012 CES offers a glimpse into the future for brands
19 Jan 2012
The annual technology showcase is the place to spot the potential of recent tech developments. William Lidstone shares this year's highlights.
Collective launches premium video RTB marketplace
13 Jan 2012 | by Daniel Farey-Jones
A new marketplace that allows real-time bidding (RTB) on premium video ad inventories from publishers including IPC and iVillage has been launched by Collective.
Think BR: The value of data optimisation
11 Jan 2012 | by Carl White
In the increasingly complex advertising technology sector, do clients really understand the value of their audience behaviour data and how it is being used, asks Carl White, chief executive officer, ValueClick Europe.
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