Google 'to launch own-brand entertainment hardware'
10 Feb 2012 | by Matthew Chapman
Google is developing an own-brand, home-entertainment system that streams music wirelessly through the home, according to reports.
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Tess Macleod Smith joins Net-a-Porter
10 Feb 2012 | by Nick Batten
The Net-a-Porter Group has hired Tess Macleod Smith as its new group publishing director.
AdConnection wins Maplin Electronics business
10 Feb 2012 | by Nick Batten
Maplin Electronics, one of the UK's leading retailers of consumer electronics, has appointed AdConnection to handle its media planning and buying account.
TV or not TV: Should challenger brands resist the lure of TV advertising?
10 Feb 2012 | by David Benady
Breaking a brand into the mainstream is a big challenge. David Benady asks whether it is possible for challenger brands to enter the public consciousness and hit the big time without investing in TV advertising.
Exploring licensing's new gaming frontier
10 Feb 2012 | by Eva MacIntosh
The explosion in popularity of mobile and digital games and their characters has made brand licensing a rapidly changing industry, full of risks, but also lucrative opportunities, writes Eva MacIntosh.
Clarks launches AR campaign for Spring collection
10 Feb 2012 | by Matthew Chapman
Footwear brand Clarks is launching its first ever augmented reality campaign at the end of the month to promote its women's Spring/Summer collection.
PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising
10 Feb 2012 | by John Reynolds
PepsiCo is slashing 8,700 jobs, around 3% of its workforce, and is to mirror rival Coca-Cola by announcing a major investment in advertising and marketing.
Clarence Mitchell speaks out following Leveson Inquiry
10 Feb 2012 | by Matt Cartmell
Clarence Mitchell has told PRWeek that he 'takes some comfort' from yesterday's Leveson Inquiry, where there were revelations about the News of the World printing extracts from Kate McCann's diary.
Sacoor Brothers appoints Now to first UK ad account
10 Feb 2012 | by Sara Kimberley
Sacoor Brothers, the fashion brand, has appointed Now to handle its first advertising account in the UK.
Trading Places: this week's people moves
10 Feb 2012 | by Daniel Farey-Jones
Former Vodafone marketing head David Wheldon turns up at Barclays, while Leo Burnett Group promotes Giles Hedger to UK MD, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
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