Think BR: The value of biometrics
10 Feb 2012 | by Keith Glasspoole
Partnering biometrics and conventional research can increase our understanding of what makes powerful creative work, writes Keith Glasspoole, deputy managing director, Ipsos ASI.
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Trading Places: this week's people moves
10 Feb 2012 | by Daniel Farey-Jones
Former Vodafone marketing head David Wheldon turns up at Barclays, while Leo Burnett Group promotes Giles Hedger to UK MD, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
Generation Y: Demanding diners who expect healthy eats and good value
10 Feb 2012 | by Stephen Mellor
Young people aged 16-24 are increasingly turning to eating out as a good value activity, and social media is one of the best ways to target them, writes Stephen Mellor, qualitative director at Tpoll.
Think BR: Marketers should heed the Olympic clampdown
09 Feb 2012 | by Mark Armitage
With the Olympic enforcement team making its presence felt, brand owners need to be aware of what the law has to say, writes Mark Armitage, partner and trademark attorney at Withers & Rogers.
CREATIVE STRATEGY: Snickers scores with a sweet insight
09 Feb 2012 | by Simon S Kershaw
Feeling peckish? Is it that time of day? Being famished can affect us in strange ways. I don't need a watch to tell me it's lunchtime, my brain simply starts to shut down. That is signal enough.
England rugby clash with Scotland peaks at 8.3 million
06 Feb 2012 | by Daniel Farey-Jones
England's opening Six Nations victory against Scotland was watched by a peak audience of 8.3 million viewers on BBC One, making it Saturday's highest-rating TV programme.
Think BR: Facebook - Growing up is hard to do
06 Feb 2012 | by Bob Willott
With Facebook revenues accelerating past $4bn a year and a projected stock market value of $100bn, Bob Willott asks whether the phenomenon is here to stay.
Appointment to View: How the AA made its own horror film trailer
06 Feb 2012 | by Georgina Brazier
McCann London took inspiration from horror movies for its recent campaign for the AA's Home Emergency Response service, showing a suburban family under attack from Jack Frost. We take a look at how it was conceived and made.
Trading places: this week's people moves
03 Feb 2012 | by Sara Kimberley
VCCP hires Mother's creative team Faustin Claverie and Thierry Albert, while Yahoo's senior marketers James Tipple and Andrew Cocker are leaving the company, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
PC: gone mad or just gone?
03 Feb 2012 | by Euan Mackay
New research shows that we could be entering a post-PC world, writes Euan Mackay, senior associate director, Custom Media division, Kantar Media.
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