Think BR: Understanding big data
23 May 2012 | by Matt Barnett
Understanding big data is key if retailers want to build one to one relationships with their shoppers, writes Matt Barnett, head of digital, MARS\Y&R.
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Think BR: Making the most of Euro 2012 sponsorship
23 May 2012 | by Jamie Robertson
With all the buzz around the London Olympics it's important not to forget about the opportunities around Euro 2012, writes Jamie Robertson, director, Ipsos ASI.
Think BR: BrandZ shows why technology matters
23 May 2012 | by Nick Cooper
Whether your business is about selling fresh fruit, designer labels or mobile phones, technology is now vital to brand success, explains Nick Cooper, managing director, Millward Brown Optimor, Europe.
Consumer technology communications calls out for simplification
22 May 2012 | by David Vindel
Consumer technology brands need to focus on the simplification of technology and how it can be easily integrated into daily life, writes David Vindel, MD european technology, Ketchum Pleon.
Think BR: Advertising for the second-screen
22 May 2012 | by Andrew Fisher
Mobile technology is making a major contribution to the way we interact with television, writes Andrew Fisher, CEO, Shazam.
Champions League final peaks at 10.6 million on ITV1
21 May 2012 | by Maisie McCabe
ITV1's coverage of Chelsea's victory in a penalty shootout against Bayern Munich in the Champions League final peaked at 10.6 million viewers on Saturday night.
Think BR: The future of loyalty goes beyond points and prizes
21 May 2012 | by Sarah Stratford
It's time to reinvigorate our thinking about loyalty, writes Sarah Stratford, strategy director, AIS London.
Think BR: Keeping your head above water
21 May 2012 | by Matthew Heath
How can agencies manage their workload while still maintaining creativity, asks Matthew Heath, chief strategy officer, Lida.
Think BR: Brands and the pleasure principle
21 May 2012 | by John Crowther
Do brands need to enrich people's lives, asks John Crowther, managing partner, Creston Unlimited.
Think BR: Promoting the UK as a global hub of creativity
18 May 2012 | by Stephen Maher
The UK is in a prime position to promote itself to China and the rest of the world as a leading creative force, writes Stephen Maher, CEO, MBA
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
