Cookie consent: how to stay on the right side of the law
09 Feb 2012 | by Rachel Barnes
As the May deadline for cookie compliance approaches, what must marketers do, asks Rachel Barnes.
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M&S brings Valentine's Day model to life
09 Feb 2012 | by Matthew Chapman
Marks & Spencer is attempting to lure men who are seeking Valentine's Day gift ideas to its mobile website with an outdoor advertising campaign.
Sport magazine to hand out 'light sabres' for Star Wars promotion
09 Feb 2012 | by Maisie McCabe
20th Century Fox's promotion of 'Star Wars Episode 1: The Phantom Menace' in 3D will include a partnership with Sport magazine, featuring mock light sabres being handed out on the streets of London.
British Airways 'the race' by BBH
09 Feb 2012
British Airways' latest ad in its "To fly. To serve" campaign will launch on Facebook today (Thursday) followed by Google+, before appearing on TV during Coronation Street.
Leo Burnett promotes Hedger to UK group MD
09 Feb 2012 | by Sara Kimberley
Leo Burnett Group has promoted its chief strategy officer, Giles Hedger, to the position of UK group managing director.
Groupon reins in marketing spend as it reports loss of $42.7m
09 Feb 2012 | by Sarah Shearman
Groupon has cut its marketing spend by nearly $50m in the three months to 31 December 2011 and reports a net loss of $42.7m (£27m) in its first set of financial figures since it floated last year.
The Red Brick Road wins £8m Suzuki account
09 Feb 2012 | by Katherine Levy
Suzuki has appointed The Red Brick Road to its £8 million creative business after a review of its creative and media arrangements.
Channel 4 makes promotions in sales restructure
09 Feb 2012 | by Maisie McCabe
Channel 4 has promoted its controller of sponsorship, Rob Ramsay, to the role of partnership leader and its deputy head of trading, Steve Alexander, to trading leader, as it moves towards completing its sales restructure.
MediaVest retains £4m Tetley media
09 Feb 2012 | by Katherine Levy
MediaVest has retained the £4 million media planning and buying account for Tetley tea after a competitive pitch.
DDB lands Petplan account after pitch
09 Feb 2012 | by Jeremy Lee
DDB UK has picked up the advertising account for the pet insurance provider Petplan after a competitive pitch handled by AAR.
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