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Coca-Cola has the highest share of voice while 68% of conversations about Lucozade focused on its use for treating medical conditions.
Reckitt Benckiser (RB) is pushing its latest Cillit Bang brand extension through Facebook and is bringing back its advertising character Barry Scott to bolster its marketing offensive.
GlaxoSmithKline has appointed TBWA Worldwide to handle its estimated £100 million Aquafresh global advertising account.
Marketers are being urged to reappraise the value of fans and re-focus their social media activity on building long-term engagement.
Reckitt Benckiser has today committed to an additional £100m investment in brand building and is mirroring its Powerbrand initiative by identifying 16 new Powermarkets.
Producers are focusing on specific user groups and life stages to overcome a recessionary fall in the total customer base and own-labels' dominance of the sector.
Lowe/Ponce Buenos Aires has created an online campaign in Argentina for Axe shower gel (known as Lynx in the UK).
To celebrate Her Majesty's accession milestone this week, Marketing magazine thought it fitting to compile a list of the Queen's must-have brands, from the monarch's favourite chocolate to her underwear brand of choice.
The Association of the British Pharmaceutical Industry has called in Luther Pendragon to devise a long-term strategy to cope with controversial NHS reforms.
Kimberly-Clark is one of several companies that will find its brand logos at sporting venues being covered with masking tape ahead of the Olympics.
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