TBWA lands £100 million global Aquafresh account
09 Feb 2012 | by Sara Kimberley
GlaxoSmithKline has appointed TBWA Worldwide to handle its estimated £100 million Aquafresh global advertising account.
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RB takes to Facebook to sell Cillit Bang extension
09 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
Reckitt Benckiser (RB) is pushing its latest Cillit Bang brand extension through Facebook and is bringing back its advertising character Barry Scott to bolster its marketing offensive.
Social brands: Unilever shifts focus from social media to word of mouth
08 Feb 2012 | by Nicola Clark
Marketers are being urged to reappraise the value of fans and re-focus their social media activity on building long-term engagement.
RB commits £100m to building brands and 'powermarkets'
08 Feb 2012 | by John Reynolds
Reckitt Benckiser has today committed to an additional £100m investment in brand building and is mirroring its Powerbrand initiative by identifying 16 new Powermarkets.
Sector Insight: Vitamins and supplements
08 Feb 2012 | by Jane Bainbridge
Producers are focusing on specific user groups and life stages to overcome a recessionary fall in the total customer base and own-labels' dominance of the sector.
Axe 'the cleaner' by Lowe/Ponce
07 Feb 2012
Lowe/Ponce Buenos Aires has created an online campaign in Argentina for Axe shower gel (known as Lynx in the UK).
All Her Majesty's brands: 10 brands the Queen can't live without
07 Feb 2012 | by Staff
To celebrate Her Majesty's accession milestone this week, Marketing magazine thought it fitting to compile a list of the Queen's must-have brands, from the monarch's favourite chocolate to her underwear brand of choice.
Luther Pendragon to help ABPI tackle controversial NHS reforms
07 Feb 2012 | by Elizabeth Pears
The Association of the British Pharmaceutical Industry has called in Luther Pendragon to devise a long-term strategy to cope with controversial NHS reforms.
Branding 'police' mask non-sponsor logos at Olympic venues
07 Feb 2012 | by Rachel Barnes
Kimberly-Clark is one of several companies that will find its brand logos at sporting venues being covered with masking tape ahead of the Olympics.
Unilever personal care brands sponsor British Lotus F1 Team
06 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
Rexona (Sure in the UK) and Clear, the deodorant and anti-dandruff brands owned by Unilever, are to sponsor British Formula 1 team Lotus in a multi-year deal.
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