Brand barometer: Social media performance of RBS
10 Feb 2012 | by Gemma Charles
Insight into the social media performance of the Royal Bank of Scotland over the last five months.
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Trading Places: this week's people moves
10 Feb 2012 | by Daniel Farey-Jones
Former Vodafone marketing head David Wheldon turns up at Barclays, while Leo Burnett Group promotes Giles Hedger to UK MD, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
RBS Insurance division to rebrand as Direct Line Group
09 Feb 2012 | by Alex Brownsell
RBS Insurance Group, the insurance division which owns the Direct Line, Churchill, Privilege and Green Flag brands, is set to rebrand as Direct Line Insurance Group.
Barclays hires former Vodafone marketing chief Wheldon to brand role
09 Feb 2012 | by Alex Brownsell
Barclays has hired former Vodafone marketing chief David Wheldon to head up its global corporate reputation, amid the negative perception of the banking industry in the UK and overseas.
Social brands: Unilever shifts focus from social media to word of mouth
08 Feb 2012 | by Nicola Clark
Marketers are being urged to reappraise the value of fans and re-focus their social media activity on building long-term engagement.
City Index to boost brand with integrated push
08 Feb 2012 | by Matthew Chapman
Spread betting firm City Index is hoping to raise awareness and drive growth of its various offerings with a series of integrated marketing campaigns.
Tesco delays banking launch until 2013
06 Feb 2012 | by Alex Brownsell
Tesco is delaying the rollout of a full banking proposition, after announcing its flagship current account product will not be available until next year.
Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society
02 Feb 2012 | by Amanda Mackenzie
Is the World Economic Forum at Davos in Switzerland merely a political talking shop, or can it provide real lessons for marketers to take away? Amanda Mackenzie, chief marketing and communications officer at Aviva and president of The Marketing Society, gives her summary of last week's event.
Axa launches debut integrated campaign
01 Feb 2012 | by Sarah Shearman
Axa, the insurance and pensions group, has launched a major marketing campaign as part of its strategy to highlight how the business differs to its UK competitors.
Brit Insurance marketing cuts threaten cricket sponsorship
31 Jan 2012 | by John Reynolds
Brit Insurance has axed its marketing and communications team, putting the future of its sponsorship of the England cricket team in doubt.
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