Social brands: Unilever shifts focus from social media to word of mouth
08 Feb 2012 | by Nicola Clark
Marketers are being urged to reappraise the value of fans and re-focus their social media activity on building long-term engagement.
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Brand barometer: Social media performance of RBS
10 Feb 2012 | by Gemma Charles
Insight into the social media performance of the Royal Bank of Scotland over the last five months.
Credit Suisse sponsors Bloomberg+ iPad app
17 Jan 2012 | by Nick Batten
Credit Suisse is sponsoring Bloomberg's recently launched iPad app, Bloomberg Television+, in a deal brokered by Havas Media International.
Comparethemarket.com 'tough decision' by VCCP
16 Jan 2012
Aleksandr Orlov's loyal sidekick, Sergei, almost gets fired in the latest TV ad in VCCP's Comparethemarket.com campaign.
Facebook cost per click drops in UK
16 Jan 2012 | by Daniel Farey-Jones
The average cost per click price of Facebook ads dropped 11% in the UK between the third and fourth quarters of 2011, according to the latest quarterly report from TBG Digital.
MasterCard sponsors The Brits content on Vevo
13 Jan 2012 | by Maisie McCabe
MasterCard is to extend its sponsorship of music awards ceremony The Brits through a partnership with the music video platform Vevo.
Virgin Money '40 years of better' by BMB
11 Jan 2012
Beattie McGuinness Bungay has created an ad to launch Virgin Money and highlight Virgin's move into banking.
MasterCard rolls out 'priceless' Brits competition
10 Jan 2012 | by Alex Brownsell
MasterCard has rolled out a campaign promoting its sponsorship of The Brit Awards, offering consumers the chance to duet with their favourite artists.
Aviva 'Aviva MultiCar' by Abbott Mead Vickers BBDO
04 Jan 2012
Abbott Mead Vickers BBDO has created an integrated campaign to support the launch of Aviva's new MultiCar insurance product.
Aviva takes on Admiral with latest Paul Whitehouse ad
04 Jan 2012 | by Alex Brownsell
Aviva is looking to take on rival Admiral with an ad campaign to support its new MultiCar insurance product.
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