Why the world needs a desirable bank
02 Apr 2012 | by Simon Clough
The big banking brands need to be careful they don't stagnate as competitors enter the field, writes Simon Clough, global marketing director, Clear.
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Brand Barometer: Social media performance of Virgin Money
27 Apr 2012 | by Gemma Charles
A look at the performance of Virgin Money in social media over the past four months
Non-sponsor Nike is brand most associated with Olympics
15 Feb 2012 | by Matthew Chapman
Non-Olympic sponsor Nike is the brand most associated with the 2012 Olympics and is far out-performing Olympic sponsor and rival Adidas, according to new research by digital agency Jam.
Lloyds Bank analysts on why media remains significant to economy
19 Jan 2012 | by Chris Loring and Keith McLagan
Keith McLagan and Chris Loring from the technology, media and telecoms team at Lloyds Bank Corporate Markets, give their view on where the media industry finds itself at the dawn of 2012.
Consumer: Young Driver Insurance
19 Jan 2012 | by John Owens
The Co-operative Insurance wanted to launch a product that offered a solution to the rising cost of car insurance for young drivers, using in-car smartbox technology that measured their driving ability and offering discounts accordingly.
Google ranked top brand and Dove enters top 20
18 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
Google has been named the UK top-rated brand by UK consumers for the second year running, while Dove has replaced Nokia in the top 20, according to the annual YouGov BrandIndex league table.
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV and Marketing, is being hotly contested.
Adwatch (Oct 19) - Top 20 recall: Halifax
19 Oct 2011 | by Craig Mawdsley, Joint head of planning, Abbott Mead Vickers BBDO
The high-street banking brand has opted for an ad with a familiar approach.
New business leagues (14 October 2011)
14 Oct 2011
Maxus takes the lead in the Media league this week after winning the Karcher account
Adwatch (Oct 12) - Top 20 recall: Moneysupermarket
12 Oct 2011
The price-comparison site has struck back in the battle to be memorable.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
