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Keith McLagan and Chris Loring from the technology, media and telecoms team at Lloyds Bank Corporate Markets, give their view on where the media industry finds itself at the dawn of 2012.
The Co-operative Insurance wanted to launch a product that offered a solution to the rising cost of car insurance for young drivers, using in-car smartbox technology that measured their driving ability and offering discounts accordingly.
Google has been named the UK top-rated brand by UK consumers for the second year running, while Dove has replaced Nokia in the top 20, according to the annual YouGov BrandIndex league table.
As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV and Marketing, is being hotly contested.
The high-street banking brand has opted for an ad with a familiar approach.
Maxus takes the lead in the Media league this week after winning the Karcher account
The price-comparison site has struck back in the battle to be memorable.
The majority of chief marketers admit they are not sufficiently aware of real-time conversations about their brands, according to an international study of more than 1,700 chief marketing officers (CMOs) by IBM.
The bank has found a way to inject humour into what is really a dry, generic message.
Students are desperate to ensure they project the right image with their labels, so getting the branding right is vital in this market, writes Kantar Media's Alice Dunn.
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