Brand barometer: Social media performance of RBS
10 Feb 2012 | by Gemma Charles
Insight into the social media performance of the Royal Bank of Scotland over the last five months.
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Trading Places: this week's people moves
10 Feb 2012 | by Daniel Farey-Jones
Former Vodafone marketing head David Wheldon turns up at Barclays, while Leo Burnett Group promotes Giles Hedger to UK MD, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
RBS Insurance division to rebrand as Direct Line Group
09 Feb 2012 | by Alex Brownsell
RBS Insurance Group, the insurance division which owns the Direct Line, Churchill, Privilege and Green Flag brands, is set to rebrand as Direct Line Insurance Group.
DDB lands Petplan account after pitch
09 Feb 2012 | by Jeremy Lee
DDB UK has picked up the advertising account for the pet insurance provider Petplan after a competitive pitch handled by AAR.
FSCS calls pitch for comms planning
09 Feb 2012 | by Katherine Levy
The Financial Services Compensation Scheme is looking for an agency to handle its communications planning account.
Barclays hires former Vodafone marketing chief Wheldon to brand role
09 Feb 2012 | by Alex Brownsell
Barclays has hired former Vodafone marketing chief David Wheldon to head up its global corporate reputation, amid the negative perception of the banking industry in the UK and overseas.
Ernst & Young kicks off global media review
09 Feb 2012 | by Maisie McCabe
Ernst & Young, one of the big four accountancy companies, has approached media agencies ahead of a pitch for its global media planning and buying requirements.
Social brands: Unilever shifts focus from social media to word of mouth
08 Feb 2012 | by Nicola Clark
Marketers are being urged to reappraise the value of fans and re-focus their social media activity on building long-term engagement.
Aviva 'detector' by AMV BBDO
08 Feb 2012
The latest ad for Aviva car insurance introduces a new Paul Whitehouse character, a Lancastrian metal-detecting enthusiast named Eddie.
City Index to boost brand with integrated push
08 Feb 2012 | by Matthew Chapman
Spread betting firm City Index is hoping to raise awareness and drive growth of its various offerings with a series of integrated marketing campaigns.
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