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Helen Edwards: Why borderline decisions can make or break a brand

The reported impact of Heathrow's passport control queues on businesses in London holds lessons for brand marketers.

Santander UK seeks to bring in lobbying help

Santander UK is understood to have a pitch process under way for its public affairs account.

Apple cements most valuable brand status as UK's giants slide

Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.

Camargue founder Andrew Litchfield steps back from day-to-day role

Camargue's founder Andrew Litchfield has stepped back from his day-to-day work to become the agency's chairman.

James Murray resigns from Fleishman-Hillard

James Murray has resigned from Fleishman-Hillard just six months after joining as MD for corporate comms, public affairs and financial services.

Brand barometer: Car insurers, which one is most prominent online?

Admiral is the most prominent, followed by Aviva

Female marketers make their mark on Power 100

Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making the list.

PAA lands Investec private banking account

Investec has appointed Partners Andrews Aldridge to handle the direct, digital and social media account for its private banking division.

Direct Line Group recruits former HSBC marketer Evans

Insurer Direct Line Group has hired former HSBC marketer Mark Evans to the role of director of brand portfolio and partnerships, as the business bolsters its management team ahead of a divestment by parent company RBS.

Editor's comment: The key to being in our Power 100: to innovate and inspire

Recession or no recession, the industry's most powerful marketers never sit still. But what are the characteristics of those at the top of the power tree?

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.