Click 
to remove filters
A new wave of mobile finance apps could provide marketers with a wealth of valuable data, writes Philip Dyte, paid social planner, iProspect.
Kraft parts company with marketing chief Daryl Fielding and The Red Brick Road chairman Paul Weinberger is to leave the agency, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
Direct marketing budgets were revised down in the first quarter of 2012 for the first time since the corresponding quarter of 2011, according to the latest IPA Bellwether report.
The big banking brands need to be careful they don't stagnate as competitors enter the field, writes Simon Clough, global marketing director, Clear.
James Murdoch resigns his News International executive chairman role and Tesco promotes Carolyn Bradley to group brand director, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
Mark Chippendale joins Active International and M&C Saatchi UK appoints Elspeth Lynn as group executive creative director in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
Former Vodafone marketing head David Wheldon turns up at Barclays, while Leo Burnett Group promotes Giles Hedger to UK MD, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
Several brands have tied in ads with Halloween this year; we present a number of them here.
Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science of identifying and targeting customers and prospects, as well as the art of tailoring content to them.
Students are desperate to ensure they project the right image with their labels, so getting the branding right is vital in this market, writes Kantar Media's Alice Dunn.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
