Campaigns with the fear factor
30 Oct 2011 | by Georgina Brazier
Several brands have tied in ads with Halloween this year; we present a number of them here.
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Former Vodafone marketing head David Wheldon turns up at Barclays, while Leo Burnett Group promotes Giles Hedger to UK MD, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
Several brands have tied in ads with Halloween this year; we present a number of them here.
Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science of identifying and targeting customers and prospects, as well as the art of tailoring content to them.
Students are desperate to ensure they project the right image with their labels, so getting the branding right is vital in this market, writes Kantar Media's Alice Dunn.
Having been inundated with nominations for the Brand Republic Hall of Fame, and having added those we felt fitted the criteria of innovation and success over the past decade, we've now finalised the shortlists for voting.
The closing date for voting in the BR Hall of Fame, created to recognise innovation and achievement in the advertising, media, marketing and communications industries, has been announced and a new nomination added.
NatWest is running its charity CricketForce event this weekend. Here's another look at the brand's headline-making viral campaign featuring former England captain Michael Vaughan.
Steve Jobs departure from Apple stole the headlines this week, but there were a number of high profile moves across the industry that shouldn't be missed in BR's round-up of this week's people moves in advertising, marketing and media.
To celebrate its tenth anniversary, Brand Republic has created a Hall of Fame to recognise innovation and achievement in the advertising, media, marketing and communications industries.