Aviva 'for the love of your home' by AMV BBDO
26 Jan 2012
Aviva has released a set of idents for its partnership with the Home channel to advertise its home insurance offering.
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RBS in-house team leads media relations around Stephen Hester bonus
27 Jan 2012 | by Matt Cartmell
The media handling of the controversial bonus of nearly £1m for the boss of RBS has been led by the banking group's in-house team, which issued statements to the media last night.
Danny Rogers: Tomorrow's CEOs must be a force for good
25 Jan 2012 | by Danny Rogers
Edelman's annual Trust Barometer - the 2012 incarnation was unveiled this week - usually prompts a minor furore among the chattering classes.
Edelman Trust Barometer reveals only 30 per cent of public rates CEOs as 'believable'
25 Jan 2012 | by John Owens
Trust in CEOs has plummeted as members of the public increasingly look to 'people like themselves' for credible information, new research has revealed.
RenewableUK hires Hill+Knowlton Strategies to advocate renewable energy
24 Jan 2012 | by Alec Mattinson
The trade body for Britain's wind and tidal energy industries has called in Hill+Knowlton Strategies to amplify its voice in the UK energy debate.
More Th>n 'brand campaign 2012' by VCCP Partnership
24 Jan 2012
More Th>n has launched its latest ad with Josh Robert Thompson as the voice of "More Th>n Freeman".
Edelman Trust Barometer reveals distrust of UK government and business
23 Jan 2012 | by Matt Cartmell
A deepening sense of distrust in both government and business has emerged among the British public during the past year, according to Edelman's Trust Barometer.
MediaCom Edinburgh wins £15m Quality Solicitors account
23 Jan 2012 | by Nick Batten
MediaCom Edinburgh has won the £15m media account for Quality Solicitors after a pitch.
Insurance group ACE hires HSBC's Darragh Gray as director of comms
20 Jan 2012 | by Alec Mattinson
ACE, the insurance group, has appointed Darragh Gray as director of comms and marketing for the Europe, Middle East and North Africa (MENA) regions.
The DIY creative brands
20 Jan 2012 | by Adam Woods
Often decried by creative agency stalwarts, the in-house approach has been adopted by brands in a wide range of sectors. How does this work, and how effective can the results be, asks Adam Woods.
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