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The avenues for instant feedback afforded by social networks often result in a stream of negative comments from consumers, but how should marketers react?
The Royal Bank of Scotland Group has consolidated its digital creative account for NatWest and its main consumer banking brands into its above-the-line agency, M&C Saatchi.
LV=, the insurance brand, is holding a review of its digital marketing account, currently held by Harvest Digital.
O2, the network provider, has launched its long-anticipated mobile wallet service, which enables users to make simple payments and shop using their mobile device, putting itself in competition with Barclays, Orange and PayPal.
Property firm The House Crowd has hired agency support to launch an alternative to traditional house buying.
UM London has been awarded the communications planning account for the Financial Services Compensation Scheme (FSCS), taking the business from incumbent Mindshare.
International financial services firm Foresters has appointed Wriglesworth Consultancy as it looks to increase awareness of its CSR efforts.
Clutching a Starbucks coffee, Carolyn Everson looks remarkably intact for someone who has just stepped off a delayed red-eye from New York.
Grand Parade, the agency led by former FHM and Rolling Stone editor Ed Needham, has created a new football betting magazine, Citibet, which will launch this Friday.
Abbott Mead Vickers BBDO has created a TV ad to promote Sainsbury's Nectar Credit Card.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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