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Brand Manager of the Week: Malcolm Parkinson

UK country manager, Welch's

Apple cements most valuable brand status as UK's giants slide

Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.

Casio hires Exposure for consumer drive

Casio has called in consumer PR support for its motorsport inspired range of watches.

Think BR: In whom we trust

How can brands earn trust and create a proposition that lives up to consumer expectation, asks Jo Boyd, managing director, Anthem Worldwide UK.

Consumer: Lego builds brand quality at St Pancras

Lego and St Pancras International teamed up to create the world's tallest Lego Christmas tree at St Pancras Station. The station displays a different style of tree each year.

The truth about lying on your CV

Former Yahoo! chief Scott Thompson denied lying on his CV, but the story is a reminder of the danger of 'embellishing' credentials as social media transforms recruitment

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

A state-owned Chinese group, Bright Food, has bought a 60% stake in cereal company Weetabix.

18 Feet & Rising lands £3m Cuprinol business

18 Feet & Rising has landed the £3 million advertising account for the AkzoNobel woodcare brand Cuprinol.

Procter & Gamble consolidates Pampers European and UK comms

Procter & Gamble, the world's largest consumer products group by sales, is consolidating European and UK comms for its Pampers brand into one agency as part of its drive to improve efficiency.

We'll Call You - McVitie's Jaffa Cakes

Mole is a big fan of the much-disputed orangey goodies - (are they really a cake, or a biscuit?) - so we were excited by news of the launch of a milk-chocolate variant

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.