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Apple cements most valuable brand status as UK's giants slide

Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.

Foot Locker 'sneaker skills' by AMV BBDO

Abbott Mead Vickers BBDO's new ad for Foot Locker - the first major work since the agency picked up the business - is shot from the point of view of a member of Foot Locker staff via their camera phone.

Think BR: In whom we trust

How can brands earn trust and create a proposition that lives up to consumer expectation, asks Jo Boyd, managing director, Anthem Worldwide UK.

Zenith wins £3m Armani UK media account

Zenith has been appointed to the £3 million UK media planning and buying account for the fashion brand Armani.

Luxottica holds pitch for global media account

Luxottica, the owner of the Ray-Ban and Oakley brands and the Sunglass Hut stores, has launched a review of its global media planning and buying arrangements.

Editor's comment: The key to being in our Power 100: to innovate and inspire

Recession or no recession, the industry's most powerful marketers never sit still. But what are the characteristics of those at the top of the power tree?

Power 100: The UK's top marketers

Marketing unveils the definitive guide to the UK's most powerful marketers.

Sports lifestyle brand Extreme Group seeks agency for lifestyle push

The Extreme Group is on the hunt for a PR agency to help it become one of the world's leading alternative sports lifestyle brands.

Look launches 'Look What I'm Wearing'

Look, IPC Media's weekly fashion title, is launching a multiplatform street style franchise driven by user generated content.

PHA Media picked to promote Nicky Clarke hair styling range

PHA Media has been brought in to promote a range of products by world-famous hairdresser Nicky Clarke.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.