Click 
to remove filters
Young people aged 16-24 are increasingly turning to eating out as a good value activity, and social media is one of the best ways to target them, writes Stephen Mellor, qualitative director at Tpoll.
Domino's Pizza has kicked off a review of its digital and direct marketing account. The UK's largest pizza delivery company has approached agencies directly ahead of a contest for the business.
McDonald's UK launched its latest brand TV ad on 4 February during the break for Supernanny US on E4.
Manaaz Akhtar, marketing director, Subway talks about the best advice she's ever been given, the challenges facing Subway, the brand's sponsorship of 'The Biggest Loser' and gives her advice to those starting out in the industry.
McDonalds is piloting a new style of "family friendly" restaurant, which boasts a new design and the latest technology facilities, as the fast-food chain looks to better cater for children and for the increased use of tablets and smartphones.
Happiness is an elastic concept and merely associating a brand with it is not enough to woo consumers, according to research.
PizzaExpress is supporting the launch of its low-fat Leggera pizzas and revamped restaurant branding with a celebrity-led campaign.
Burger King has called a review of its direct marketing account.
Marketing magazine has revamped its look and content for 2012, including a move to a picture cover created by ad agencies.
As the industry faces a period of unprecedented economic social and economic flux, Nicola Clark examines the consumer issues that will affect marketers most over the coming 12 months
Haymarket Business Media © 1957 – 2012
