Amex rolls out first SMS-interactive billboard
08 May 2012 | by Alex Brownsell
American Express is launching what it claims is the first SMS-driven interactive billboard, offering consumers "insider tips" about activities in London.
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Sports lifestyle brand Extreme Group seeks agency for lifestyle push
15 May 2012 | by Sara Luker
The Extreme Group is on the hunt for a PR agency to help it become one of the world's leading alternative sports lifestyle brands.
Visa 'go world' by TBWA\Chiat\Day
08 May 2012
Visa has released a campaign to support its sponsorship of the Olympic Games with ads and social media by TBWA\Chiat\Day.
MasterCard unveils PayPass digital wallet
08 May 2012 | by Alex Brownsell
MasterCard is to launch a new digital wallet service, which it claims will offer consumers and merchants a "faster and easier" payment system.
O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
04 May 2012 | by Noelle McElhatton
Marketing quizzed O2 marketing director Sally Cowdry about the strategy behind last week's O2 Wallet launch
Personal asset lender Borro calls in Three_D for small business drive
20 Apr 2012 | by Sara Luker
Personal asset lender Borro has called in Threepipe's social media team Three_D to help its standing within the UK's small business and entrepreneurial community.
MasterCard hands Frank PR Champions League brief
04 Apr 2012 | by Alec Mattinson
MasterCard has appointed Frank PR to exploit the brand's UEFA Champions League sponsorship.
Visa Europe 'flow faster' by Saatchi & Saatchi
19 Mar 2012
Visa Europe has unveiled its new 2012 advertising campaign, featuring the sprinter Usain Bolt.
MasterCard calls in Kaper for consumer PR brief
16 Mar 2012 | by Matt Cartmell
MasterCard is understood to have appointed Kaper to handle a consumer PR brief.
Barclaycard secures sponsorship of NEC venues
01 Mar 2012 | by Alex Brownsell
Barclaycard is hoping to emulate the success of O2's entertainment venue sponsorship though a deal which secures the naming rights for the National Indoor Arena (NIA).
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
