DDB lands Petplan account after pitch
09 Feb 2012 | by Jeremy Lee
DDB UK has picked up the advertising account for the pet insurance provider Petplan after a competitive pitch handled by AAR.
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RBS Insurance division to rebrand as Direct Line Group
09 Feb 2012 | by Alex Brownsell
RBS Insurance Group, the insurance division which owns the Direct Line, Churchill, Privilege and Green Flag brands, is set to rebrand as Direct Line Insurance Group.
Social brands: Unilever shifts focus from social media to word of mouth
08 Feb 2012 | by Nicola Clark
Marketers are being urged to reappraise the value of fans and re-focus their social media activity on building long-term engagement.
Aviva 'detector' by AMV BBDO
08 Feb 2012
The latest ad for Aviva car insurance introduces a new Paul Whitehouse character, a Lancastrian metal-detecting enthusiast named Eddie.
Tesco delays banking launch until 2013
06 Feb 2012 | by Alex Brownsell
Tesco is delaying the rollout of a full banking proposition, after announcing its flagship current account product will not be available until next year.
Brit Insurance marketing cuts threaten cricket sponsorship
31 Jan 2012 | by John Reynolds
Brit Insurance has axed its marketing and communications team, putting the future of its sponsorship of the England cricket team in doubt.
Npower hires Axa's Britton to top marketing post
30 Jan 2012 | by Alex Brownsell
Npower has hired Axa marketer Debbie Britton to the post of director of customer marketing with a mandate to "rebuild trust" in the brand.
Insurer RSA adds Sky marketer amid restructure
27 Jan 2012 | by Alex Brownsell
Insurance giant RSA has added to its growing marketing team with the appointment of Sky marketer Hannah House as its new head of marketing communications.
Aviva 'for the love of your home' by AMV BBDO
26 Jan 2012
Aviva has released a set of idents for its partnership with the Home channel to advertise its home insurance offering.
More Th>n 'brand campaign 2012' by VCCP Partnership
24 Jan 2012
More Th>n has launched its latest ad with Josh Robert Thompson as the voice of "More Th>n Freeman".
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