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Spread betting firm City Index is hoping to raise awareness and drive growth of its various offerings with a series of integrated marketing campaigns.
First State Investments, the UK asset management arm of the Commonwealth Bank of Australia, has called in MHP Communications to handle its European media relations.
City AM, London's free business newspaper, has brokered a deal with European investment bank Société Générale to launch the Market Master Challenge.
Merrill Lynch Wealth Management and superyacht brokerage house Yachting Partners International have partnered to launch a magazine for the super-rich called 360 Degrees.
Price-comparison website Moneysupermarket.com plans to use its marketing to present itself as a 'big brand', in a drive to gain a long-term advantage in the sector.
Financial-services brand Legal & General is looking to present a more personable positioning to consumers and differentiate itself from competitors.
HSBC UK is continuing its quest to be "the world's local bank" with an ad about entrepreneurial farmers in Cambodia.
Standard Life has partnered with The Independent and sister title i for a campaign that encourages consumers to plan for their long-term futures.
The bailout and bonus furore continues to hamper the bank's customer relations.
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