to remove filtersBritvic J2O 'cats and dogs' by BBH
22 May 2012
J2O's new campaign shows that the drink can bring harmony to the most hostile of relationships - the one between cats and dogs.
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Britvic repositions J2O in brand overhaul
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
Britvic has overhauled its adult fruit juice drink brand J2O with a new marketing push that repositions the drink as a force that brings people together.
Irn Bru says hello to 'Fanny' in latest ad
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
Irn-Bru, the soft-drink brand owned by A G Barr, is airing a humorous TV ad running under its 'Gets You Through' message, which features a humorous take on the name "Fanny".
Wispa 'time well misspent' by Fallon
21 May 2012
Kraft Foods is launching a creative campaign to support Cadbury's Wispa and the latest bitesize addition, Cadbury Bitsa Wispa.
Kraft Anything Dressing 'anything' by Being
21 May 2012
Being, part of TBWA, has created a campaign in the US for Kraft's new Anything Dressing.
Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad
16 May 2012 | by Matthew Chapman
Marketing attended the filming of the Carlsberg 'fan academy' ad at Mill Hill School in London, to interview the stars Brian Blessed, Linford Christie and Carlsberg brand controller Darren Morris.
Tesco 'everyday Value' by The Red Brick Road
16 May 2012
Tesco has launched a new campaign to support its new low-cost brand, as the remaining grocery products in the range reach shelves.
Hovis 'farmer's lad' by Dare
16 May 2012
Hovis, the Premier Foods bread brand, has launched a £3.5 million integrated marketing campaign to support its new premium British Farmers Loaf.
Coca-Cola unleashes the 'super fan' for Euro 2012 activity
16 May 2012 | by Matthew Chapman
Coca-Cola is asking consumers to "unleash their inner super fan and celebrate football happiness", in an integrated campaign supporting its sponsorship of Euro 2012.
Kopparberg 'un-established since 1882' by RKCR/Y&R
15 May 2012
Kopparberg, the premium cider brand from Sweden, has launched a £10 million campaign that aims to connect it with unconventional lifestyles, innovation and music.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
