to remove filtersNEWS: NFA renews pressure on food ads
15 Dec 1995 | by JOHN TYLEE
Advertisers with products aimed at children are bracing themselves against the threat of new curbs in Britain and across Europe.
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NEWS: TBWA hold on Evian in limbo as French compare ads with own
15 Dec 1995 | by KAREN YATES
TBWA s ten-year hold on Evian in the UK appears under threat following a decision by the French mineral water brand to put the advertising on test against the equivalent created in France by Euro RSCG.
NEWS: Saatchis posters target students in first ads for bottled Arrol’s 80
15 Dec 1995 | by CAROLINE MARSHALL
Saatchi and Saatchi has unveiled its debut work for Carlsberg-Tetley s new extra-strength bottled beer, Arrol s 80, in the first ever campaign for the brand.
CLOSE-UP: CLIENT OF THE WEEK; New view at Carlsberg-Tetley
15 Dec 1995 | by KAREN YATES
Tom Wright has launched three drinks and is thirsty for more, Karen Yates says
MEDIA: HEADLINER; The beer expert with much to live up to at the Media Centre
15 Dec 1995 | by JOHN OWEN
John Owen considers Nick Theakstone s importance to the Courage media task
LETTERS: SPONSORSHIP; ITC regulates the ads sponsors run in breaks of show
15 Dec 1995
In reference to the story John Smith s bitter to sponsor new TV series by Jack Dee ( Campaign, 1 December), there was a slight but very important omission from the comment I made to Campaign s reporter.
OPINION: The effectiveness of funny ads depends on the brand
15 Dec 1995 | by WINSTON FLETCHER
Why do funny ads work for beer brands but not for, say, cleaning goods? Winston Fletcher revises his view of the truism that wit is a panacea for a weak campaign
OPINION: PICK OF THE WEEK
15 Dec 1995
Stefano Hatfield chooses GGT s Holsten anti-drink-drive asshole spot: Far be it for me to disagree with Mary Whitehouse, but this is brilliant. Frightening though it is, we all know an asshole like him. Writer and art director Robert Saville and Jay Pond-Jones, director Frank Budgen through the...
INTERACTIVE: CASE STUDY/TANGO; Tango’s debut on the Internet gives a sure sign of the medium’s worth
15 Dec 1995 | by JOHN OWEN
John Owen examines how the subversive soft-drink brand Tango is very much in tune with Internet users
THIS WEEK: Pepsi escapes copycat blues
14 Dec 1995 | by SHARON MARSHALL
PepsiCo is testing a redesigned Pepsi-Cola can which drops its traditional colours for an entirely blue design.
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