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Birds Eye, the frozen-food company, has hired Live & Breathe to its direct marketing account.
Recently, I've been working on a brand campaign for a B2B client. They've never done brand advertising before and are at the very beginning of a journey much more familiar in the B2C world.
Well, as I've never been a big fan of the Olympics, I'm bored with London 2012. Already. And I'm afraid the associated sponsorship and advertising has done little to stir my patriotic soul.
Marketers had reason to be concerned as the New Year arrived, but despite continued economic uncertainty, 2011 delivered marketing milestones in droves, writes Nicola Clark.
Innocent is launching an on-pack promotion for its core smoothie brand that will feature retired athlete Kriss Akabusi, who will encourage customers to kick off 2012 with a 'Healthy New Year'.
Whitbread has appointed EHS 4D to handle its CRM account across its portfolio of brands.
William Grant & Sons, the distiller, has appointed Brand Advocate as its global digital and CRM agency of record for its Hendrick's Gin brand.
Starbucks has hired Kitcatt Nohr Digitas to handle its customer relationship marketing account in the UK.
A contest between six direct marketing creative directors to champion their favourite piece of direct creative finished with Sav Evangelou's choice of the Rom chocolate bar campaign winning the audience vote.
Birds Eye is looking to appoint its first retained UK direct and digital agency.
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