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Young people aged 16-24 are increasingly turning to eating out as a good value activity, and social media is one of the best ways to target them, writes Stephen Mellor, qualitative director at Tpoll.
The Children's Food Campaign (CFC) is filing a "super-complaint" to the Advertising Standards Authority (ASA), as part of a move to curb the online marketing of junk food to children.
Coca-Cola has outlined a plan to re-invest up to $400m (£253m) of operational cost savings into brand-building initiatives over a period of four years.
Pampering brands Nivea and Maybelline are among those brands that have increased their brand allure, while Apple dominates at the top of the UK and international list of most desirable brands, according to new research.
Household budgets might be tight but shoppers are focusing on value for money rather than cheap prices, writes Tim Eales, director of strategic insight, SymphonyIRI Group.
McDonalds is piloting a new style of "family friendly" restaurant, which boasts a new design and the latest technology facilities, as the fast-food chain looks to better cater for children and for the increased use of tablets and smartphones.
People who drink alcohol every day are 31% more likely than the average drinker to be social grade AB, writes Ashley Underwood, senior strategy executive, Kantar Media.
Google has been named the UK top-rated brand by UK consumers for the second year running, while Dove has replaced Nokia in the top 20, according to the annual YouGov BrandIndex league table.
Premier Foods, the company behind Hovis, Mr Kipling and Ambrosia, has committed to doubling its annual marketing spend across its eight key brands, at the same time as cutting costs and disposing of non-core businesses.
As our research into 2011's most irritating ads reflects, marketers are under increasing pressure to create high-impact TV ads, but is it worth being annoying to be remembered, asks David Benady.
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