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Sly Bailey steps down from newspaper company Trinity Mirror and Cilla Snowball becomes the first female chairman of the Advertising Association, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
Mars Chocolate UK brings in former Innocent chief Thomas Delabriere, while Gavin Devine steps up to the role of chief executive at MHP, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
Kraft parts company with marketing chief Daryl Fielding and The Red Brick Road chairman Paul Weinberger is to leave the agency, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
Asda appoints a new chief marketing officer while Saatchi & Saatchi boosts its creative department, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
Matt James steps down as managing director of Starcom and McCann London hires Rob Doubal and Lolly Thomson as executive creative directors, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
It's time for start-up brands to stop imitating and start innovating, writes Ben Branson, senior planner, Holmes & Marchant.
Consumers are more likely to recall a brand name and engage with an ad's message if it has been recommended to them by their friends online, according to new research commissioned by social video platform Unruly.
Brands that ask themselves 'why' they are in business rather than 'what' they are in business for experience higher financial growth and increased equity value, writes Anastasia Kourovskaia, vice president EMEA, Millward Brown Optimor.
Former Vodafone marketing head David Wheldon turns up at Barclays, while Leo Burnett Group promotes Giles Hedger to UK MD, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
Young people aged 16-24 are increasingly turning to eating out as a good value activity, and social media is one of the best ways to target them, writes Stephen Mellor, qualitative director at Tpoll.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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