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Feel Good Drinks, the soft drinks brand, has partnered with the musical production 'Mamma Mia!', to launch a major on-pack promotion running across 500,000 of its bottles.
Kraft is launching an integrated advertising campaign, called 'Choccy Philly? Don't Be Silly', which stars Jennifer Saunders parodying people's extreme reaction to its new cream cheese chocolate spread.
Foster's has become one of the first alcohol brands in the UK to develop an app for Facebook's Timeline to showcase its exclusive comedy content.
Kermit the Frog and Pépe the King Prawn from The Muppets star in the latest Cravendale TV and cinema campaign by Wieden & Kennedy.
Oasis, the juice drink owned by Coca-Cola, has signed up to sponsor ITV2's popular quiz show, 'Celebrity Juice'.
The Canadian island Grand Manan is the setting for a new campaign for Mars.
Marketers are being urged to reappraise the value of fans and re-focus their social media activity on building long-term engagement.
The company behind Sugar Puffs cereal is holding a pitch for a consumer account.
Coca-Cola has outlined a plan to re-invest up to $400m (£253m) of operational cost savings into brand-building initiatives over a period of four years.
Heineken is once again tying up with the James Bond franchise, in a move that will feature the film's character, played by Daniel Craig, feature in its ads for the first time.
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