Warburtons parts company with marketing director Hayes
06 Feb 2012 | by John Reynolds
Warburtons has parted company with marketing director Richard Hayes after nearly five years.
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Tribal DDB wins Guinness visitor attraction brief
06 Feb 2012 | by Sarah Shearman
Diageo has appointed Tribal DDB to create an interactive digital experience for visitors to its Guinness Storehouse brewery visitor attraction in Dublin.
Coca-Cola 'Coke polar bowl' by Wieden & Kennedy Portland
06 Feb 2012
The animated Coca-Cola polar bears returned in a digital campaign around Super Bowl XLVI.
Ben & Jerry's mirrors Haagen-Dazs with liquid centre ice-cream launch
06 Feb 2012 | by John Reynolds
Ben & Jerry's is mirroring rival Haagen-Dazs by launching its own liquid centre mini ice-cream pot, which will debut in Tesco later this month.
The Edrington Group brings in Light Brigade for 'Norse' whisky
06 Feb 2012 | by John Owens
The Edrington Group has called in Light Brigade to help launch a Norse-themed whisky.
Brand barometer: Social media performance of Müller
03 Feb 2012 | by Gemma Charles
A look at the performance of Müller in social media over the past four months.
Goldstone to exit Premier Foods
03 Feb 2012 | by John Reynolds
Troubled food company Premier Foods is parting company with group marketing director Jon Goldstone, who is leaving the owner of Mr Kipling and Hovis after a restructure of its marketing operations.
Oreo launches family friendly TV ad
03 Feb 2012 | by Sara Kimberley
Oreo is launching a TV ad to establish itself as a family-favourite biscuit snack.
Lavazza awards €50m pan-European account to MEC
03 Feb 2012 | by Maisie McCabe
Lavazza, the Italian coffee brand, has appointed MEC, the WPP media agency, to its estimated €50m (£42m) pan-European media planning and buying account after a competitive pitch.
Smirnoff to feature in Madonna video
02 Feb 2012 | by Gemma Charles
Madonna is extending her partnership with Diageo through a product placement deal, which will feature Smirnoff vodka in the video for her new single 'Give Me All Your Luvin'.
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