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Heineken 'The Serenade' by Wieden & Kennedy Amsterdam

Heineken is trying to help ignite romance this Valentine's Day with the launch of a new Facebook app called The Serenade.

The Red Brick Road and Goodstuff net Intersnack brief

Intersnack has appointed The Red Brick Road and Goodstuff Communications to handle its advertising and media accounts respectively.

Crayon nets Grant's global digital task

Grant's, the William Grant & Sons-owned whisky brand, has appointed Crayon London to its global digital and social media account.

Cadbury 'joyville' by Fallon

In a move away from its previous "Glass and a Half Full Productions" work, Cadbury Dairy Milk is launching a new long-term communications platform called Joyville, created by Fallon.

Innocent smoothies encourages consumers to unleash their inner Casanova

Innocent smoothies has launched an alternative idea for a Valentine's gift this year, by encouraging consumers to personalise a label on their favourite smoothie and give it to someone special.

All about ... Global content deals

Unilever's tie-up with Fox is a sponsorship landmark, Alasdair Reid writes.

Brand Health Check: Muller

A failed ad drive has put the brand's UK marketing under scrutiny.

Pampering brands Nivea and Maybelline score well in brand survey

Pampering brands Nivea and Maybelline are among those brands that have increased their brand allure, while Apple dominates at the top of the UK and international list of most desirable brands, according to new research.

Heineken unveils Valentine's Day Facebook app

Heineken is launching a Facebook app for Valentine's Day called 'The Serenade', which enables users to invite potential partners on a date via humorous personalised songs.

Sector Insight: Dark spirits

Brand-owners are taking steps to overcome the perception of dark spirits, such as whisky, as drinks for older consumers by broadening their appeal to a younger audience.

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