The Red Brick Road and Goodstuff net Intersnack brief
02 Feb 2012 | by Jeremy Lee
Intersnack has appointed The Red Brick Road and Goodstuff Communications to handle its advertising and media accounts respectively.
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Heineken is trying to help ignite romance this Valentine's Day with the launch of a new Facebook app called The Serenade.
Intersnack has appointed The Red Brick Road and Goodstuff Communications to handle its advertising and media accounts respectively.
Grant's, the William Grant & Sons-owned whisky brand, has appointed Crayon London to its global digital and social media account.
In a move away from its previous "Glass and a Half Full Productions" work, Cadbury Dairy Milk is launching a new long-term communications platform called Joyville, created by Fallon.
Innocent smoothies has launched an alternative idea for a Valentine's gift this year, by encouraging consumers to personalise a label on their favourite smoothie and give it to someone special.
Unilever's tie-up with Fox is a sponsorship landmark, Alasdair Reid writes.
A failed ad drive has put the brand's UK marketing under scrutiny.
Pampering brands Nivea and Maybelline are among those brands that have increased their brand allure, while Apple dominates at the top of the UK and international list of most desirable brands, according to new research.
Heineken is launching a Facebook app for Valentine's Day called 'The Serenade', which enables users to invite potential partners on a date via humorous personalised songs.
Brand-owners are taking steps to overcome the perception of dark spirits, such as whisky, as drinks for older consumers by broadening their appeal to a younger audience.