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Rubicon has launched a TV campaign by The Minimart.
A new survey of marketers shows the majority are likely to keep marketing spend level across all channels or increase it during 2012, agency intermediary FindGood claims.
Pepsi has partnered with Microsoft Xbox to create a Pepsi Max branded football game based on its recent 'crowd surfing' football ad, which is the first of its kind for the gaming and entertainment service.
Buoyed by innovation, the energy-drinks market is growing rapidly, and is now the UK's third-biggest soft drinks category
He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands, according to the Unilever chief executive?
ITV will broadcast its first Shazam-enabled ads during the 'Britain's Got Talent' final this Saturday (12 May), with a Pepsi Max spot that will run a competition for festival tickets.
The English Beef and Lamb Executive has appointed Beattie McGuinness Bungay to its advertising account after a pitch, ahead of a major push to support English red meat.
New York Bakery Co is looking for an agency to handle its £3 million ad account.
A consortium of the nation's largest brewers has appointed Rainey Kelly Campbell Roalfe/Y&R to create a campaign to help improve the image of beer.
Jordans Cereals demands that its grain suppliers dedicate ten per cent of their farmland to wildlife habitats. To promote this to a wider audience, Wild Card came up with the 'Jordans 10% Challenge' concept, which asked consumers to do the same in their gardens.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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