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PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising

PepsiCo is slashing 8,700 jobs, around 3% of its workforce, and is to mirror rival Coca-Cola by announcing a major investment in advertising and marketing.

CREATIVE STRATEGY: Snickers scores with a sweet insight

Feeling peckish? Is it that time of day? Being famished can affect us in strange ways. I don't need a watch to tell me it's lunchtime, my brain simply starts to shut down. That is signal enough.

Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line

The Children's Food Campaign (CFC) is filing a "super-complaint" to the Advertising Standards Authority (ASA), as part of a move to curb the online marketing of junk food to children.

Mars Canada 'take part' by BBDO Toronto

The Canadian island Grand Manan is the setting for a new campaign for Mars.

Gü 'Valentine's Day' by DDB UK

DDB UK has produced the latest phase of the "give in to Gü" campaign for the luxury desserts manufacturer, promoting the brand's Passion Soufflé for Valentine's Day with two new print ads.

Chocolate brand Lindt calls in Be More to improve engagement with consumers

Chocolate brand Lindt has brought in fresh PR support as it looks to improve its engagement with consumers as it approaches Easter.

Ben & Jerry's mirrors Haagen-Dazs with liquid centre ice-cream launch

Ben & Jerry's is mirroring rival Haagen-Dazs by launching its own liquid centre mini ice-cream pot, which will debut in Tesco later this month.

Brand barometer: Social media performance of Müller

A look at the performance of Müller in social media over the past four months.

Oreo launches family friendly TV ad

Oreo is launching a TV ad to establish itself as a family-favourite biscuit snack.

Cadbury 'joyville' by Fallon

In a move away from its previous "Glass and a Half Full Productions" work, Cadbury Dairy Milk is launching a new long-term communications platform called Joyville, created by Fallon.

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