We'll Call You - McVitie's Jaffa Cakes
16 May 2012
Mole is a big fan of the much-disputed orangey goodies - (are they really a cake, or a biscuit?) - so we were excited by news of the launch of a milk-chocolate variant
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Wispa 'time well misspent' by Fallon
21 May 2012
Kraft Foods is launching a creative campaign to support Cadbury's Wispa and the latest bitesize addition, Cadbury Bitsa Wispa.
Kerry Foods marketing chief Chapman joins Kraft
15 May 2012 | by Loulla-Mae Eleftheriou-Smith
Former Kerry Foods chief marketing officer Phil Chapman has left the company to join the chocolate division of rival Kraft Foods.
Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
UK brands are 'leading the charge' in the way they use Twitter's ad products, according to Tony Wang, the social-media platform's UK boss.
ITV signs up Pepsi for Shazam-enabled ad in BGT final
10 May 2012 | by Matthew Chapman
ITV will broadcast its first Shazam-enabled ads during the 'Britain's Got Talent' final this Saturday (12 May), with a Pepsi Max spot that will run a competition for festival tickets.
Mr Kipling 'Jubilee celebrations' by JWT London
09 May 2012
Mr Kipling is launching a national campaign celebrating the Queen's Diamond Jubilee.
Jaffa Cakes poised to introduce first milk-chocolate variety
08 May 2012 | by John Reynolds
The Jaffa Cake, which has been covered in dark chocolate for more than 80 years, could be set to introduce a chocolate variety.
Wagon Wheels launches Bing map treasure hunt
08 May 2012 | by Maisie McCabe
Wagon Wheels, the Burton's Foods snack, is to launch a digital game using Bing maps as part of an integrated campaign designed to help the classic brand resonate with younger teenagers.
Mars named Cannes Advertiser of the Year
03 May 2012 | by Daniel Farey-Jones
Mars, the confectionery, petcare and food giant, has been named Cannes Lions Advertiser of the Year, previously won by the likes of Unilever and adidas.
Jammie Dodgers 'Dodgers number 1' by VCCP
01 May 2012
VCCP has created a spot for Jammie Dodgers that launched during ITV's Britain's Got Talent.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
