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Coca-Cola has the highest share of voice while 68% of conversations about Lucozade focused on its use for treating medical conditions.
PepsiCo is slashing 8,700 jobs, around 3% of its workforce, and is to mirror rival Coca-Cola by announcing a major investment in advertising and marketing.
The Children's Food Campaign (CFC) is filing a "super-complaint" to the Advertising Standards Authority (ASA), as part of a move to curb the online marketing of junk food to children.
Feel Good Drinks, the soft drinks brand, has partnered with the musical production 'Mamma Mia!', to launch a major on-pack promotion running across 500,000 of its bottles.
Oasis, the juice drink owned by Coca-Cola, has signed up to sponsor ITV2's popular quiz show, 'Celebrity Juice'.
Coca-Cola has outlined a plan to re-invest up to $400m (£253m) of operational cost savings into brand-building initiatives over a period of four years.
- Describe yourself in three words. Understated. - What would you be if you weren't a marketer? I did a physics degree fully intending to become a teacher. It never happened. - What advice would you give someone starting their marketing career? Get experience in other areas so you understand...
Cravendale has unveiled its TV and cinema campaign featuring The Muppets, as part of its first brand partnership.
Vimto is shifting its marketing spend from TV to digital, as the brand looks to capitalise on its growing online fan base.
The animated Coca-Cola polar bears returned in a digital campaign around Super Bowl XLVI.
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