10 Feb 2012
| by John Reynolds
PepsiCo is slashing 8,700 jobs, around 3% of its workforce, and is to mirror rival Coca-Cola by announcing a major investment in advertising and marketing.
10 Feb 2012
| by Daniel Farey-Jones
Former Vodafone marketing head David Wheldon turns up at Barclays, while Leo Burnett Group promotes Giles Hedger to UK MD, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
10 Feb 2012
| by Sarah Shearman
Marmite, the Unilever-owned yeast spread brand, has teamed up with artist Pete Fowler to create a series of e-cards for Facebook users to send to their loved ones on Valentine's Day.
09 Feb 2012
| by Katherine Levy
MediaVest has retained the £4 million media planning and buying account for Tetley tea after a competitive pitch.
09 Feb 2012
| by Gemma Charles
The Children's Food Campaign (CFC) is filing a "super-complaint" to the Advertising Standards Authority (ASA), as part of a move to curb the online marketing of junk food to children.
08 Feb 2012
Kermit the Frog and Pépe the King Prawn from The Muppets star in the latest Cravendale TV and cinema campaign by Wieden & Kennedy.
08 Feb 2012
| by John Owens
The company behind Sugar Puffs cereal is holding a pitch for a consumer account.
07 Feb 2012
Premier Foods is launching a new brand campaign for Loyd Grossman sauces. Created by Dare, the spot follows Grossman and his gastronomic trials and adventures from infant to present day.
07 Feb 2012
DDB UK has produced the latest phase of the "give in to Gü" campaign for the luxury desserts manufacturer, promoting the brand's Passion Soufflé for Valentine's Day with two new print ads.
07 Feb 2012
| by Sara Kimberley
Cravendale has unveiled its TV and cinema campaign featuring The Muppets, as part of its first brand partnership.