Tess Macleod Smith joins Net-a-Porter
10 Feb 2012 | by Nick Batten
The Net-a-Porter Group has hired Tess Macleod Smith as its new group publishing director.
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Brands struggling to follow consumer journey online, finds IAB
10 Feb 2012 | by Sarah Shearman
Over half of brands still struggle with following and understanding the journey of a potential consumer online, known as attribution modelling, according to new research from the Internet Advertising Bureau (IAB).
Google to launch 'own-brand entertainment hardware'
10 Feb 2012 | by Matthew Chapman
Google is developing an own-brand, home-entertainment system that streams music wirelessly through the home, according to reports.
AdConnection wins Maplin Electronics business
10 Feb 2012 | by Nick Batten
Maplin Electronics, one of the UK's leading retailers of consumer electronics, has appointed AdConnection to handle its media planning and buying account.
Clarks launches AR campaign for Spring collection
10 Feb 2012 | by Matthew Chapman
Footwear brand Clarks is launching its first ever augmented reality campaign at the end of the month to promote its women's Spring/Summer collection.
PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising
10 Feb 2012 | by John Reynolds
PepsiCo is slashing 8,700 jobs, around 3% of its workforce, and is to mirror rival Coca-Cola by announcing a major investment in advertising and marketing.
Clarence Mitchell speaks out following Leveson Inquiry
10 Feb 2012 | by Matt Cartmell
Clarence Mitchell has told PRWeek that he 'takes some comfort' from yesterday's Leveson Inquiry, where there were revelations about the News of the World printing extracts from Kate McCann's diary.
Sacoor Brothers appoints Now to first UK ad account
10 Feb 2012 | by Sara Kimberley
Sacoor Brothers, the fashion brand, has appointed Now to handle its first advertising account in the UK.
Trading Places: this week's people moves
10 Feb 2012 | by Daniel Farey-Jones
Former Vodafone marketing head David Wheldon turns up at Barclays, while Leo Burnett Group promotes Giles Hedger to UK MD, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
Marmite aims to spread love with Facebook e-cards
10 Feb 2012 | by Sarah Shearman
Marmite, the Unilever-owned yeast spread brand, has teamed up with artist Pete Fowler to create a series of e-cards for Facebook users to send to their loved ones on Valentine's Day.
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