Campaign Viral Chart: Chevy Super Bowl music video rises to top
10 Feb 2012 | by Ben Hall
A music video for OkGo that doubled as a Super Bowl ad for Chevy is the most shared this week with more than 400,000 shares.
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Brands struggling to follow consumer journey online, finds IAB
10 Feb 2012 | by Sarah Shearman
Over half of brands still struggle with following and understanding the journey of a potential consumer online, known as attribution modelling, according to new research from the Internet Advertising Bureau (IAB).
Zeebox rolls out click-to-buy function
09 Feb 2012 | by Maisie McCabe
Zeebox, the social TV app, has rolled out a new feature that allows viewers to buy products they see advertised on TV, with just a few clicks.
RB takes to Facebook to sell Cillit Bang extension
09 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
Reckitt Benckiser (RB) is pushing its latest Cillit Bang brand extension through Facebook and is bringing back its advertising character Barry Scott to bolster its marketing offensive.
Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line
09 Feb 2012 | by Gemma Charles
The Children's Food Campaign (CFC) is filing a "super-complaint" to the Advertising Standards Authority (ASA), as part of a move to curb the online marketing of junk food to children.
Red Bull to live stream supersonic skydive attempt
08 Feb 2012 | by Nick Batten
Red Bull is to live stream a daring attempt to stage a record-breaking skydive from the edge of space, on a dedicated website.
Foster's launches Facebook Timeline app
08 Feb 2012 | by Nick Batten
Foster's has become one of the first alcohol brands in the UK to develop an app for Facebook's Timeline to showcase its exclusive comedy content.
Honda plots to overhaul customers' online journeys
08 Feb 2012 | by Sarah Shearman
Honda is overhauling its digital presence in a bid to improve customers' online journeys.
Groupon buys data start-up Adku to boost personalisation
07 Feb 2012 | by Sarah Shearman
Groupon, the group deals service, has acquired data personalisation start-up Adku for a reported $10m (£6.3m).
Sports Relief launches mobile app to drum up support
07 Feb 2012 | by Sarah Shearman
Sport Relief, the sister charity event to Comic Relief, has launched its first mobile app for both Android and iPhone devices, which will feature news and behind-the scenes-celebrity gossip for its flagship weekend event in March.
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