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Magazine ABCs: Women's weeklies fall 11.4%

Magazine ABCs: Women's weeklies fall 11.4%

Some publishers including Hearst and Northern & Shell increased their use of heavily discounted... 75,750 compared to the first six months of 2015. Owner Northern & Shell increased the number......

Zero-based budgeting: marketing's latest fad

Zero-based budgeting: marketing's latest fad

chance everyone benefits. claire.beale@haymarket.com        @clairebeale......

Ocado calls creative review

Ocado calls creative review

: "Don’t waste your life, shop with Ocado.com." In 2012, Ocado hired BD to create a campaign welcoming......

Diary: Suits not welcome

Diary: Suits not welcome

@haymarket.com   Social photos of the week, 12 February, 2016 Mel Edwards......

Say anything about Twitter but at least it will pay tax

Say anything about Twitter but at least it will pay tax

otherwise. gideon.spanier@haymarket.com              @gideonspanier......

Gunn Report For Media 2015

Gunn Report For Media 2015

categories at contests as the lines blur between disciplines. Find out more at  www.gunnreport.com......

On the Campaign couch: How do we get along post-merger?

On the Campaign couch

@haymarket.com or Campaign, Bridge House, 69 London Road, Twickenham, TW1 3SP......

UK new-business wins rise in 2015

UK new-business wins rise in 2015

appointments were made without a pitch at all, including Gocompare.com, The Health Lottery, Tesco and......

Viacom rebrands Channel 5 portfolio

Viacom rebrands Channel 5 portfolio

." Viacom acquired the Channel 5 portfolio from Northern & Shell for £450 million in 2014......

GoCompare.com unleashes Gio Compario on unsuspecting cab driver

GoCompare.com unleashes Gio Compario on unsuspecting cab driver

GoCompare.com has again wheeled out its mascot tenor, Gio Compario, to front an ad campaign to promote the brand's new money comparison services.... GoCompare.com’s advanced loan, credit card and mortgage comparison services. Played by opera singer and... familiar GoCompare.com tune, in which he describes the brand as "from loans to plastic, they’re... Compario character and brought him back to GoCompare.com’s advertising last summer. Last......

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