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Six Nations 2016: Why it's never been easier to target rugby fans

Six Nations 2016: Why it's never been easier to target rugby fans

UK interest in rugby by 39 per cent. About 24 million people (over two-fifths of the population... Six Nations fan is 20 per cent higher than the UK average, making them the most affluent fan... point but not confined to game time. The Rugby World study also revealed the average UK rugby fan......

DCM's cinema ad interrupted by The Aliens in Channel 4 takeover

DCM's cinema ad interrupted by The Aliens in Channel 4 takeover

cent of UK cinema advertising through Odeon, Cineworld, and Vue, has agreed to have its usual ident..., Richard Biggs and Jolyon White at 4Creative, Channel 4’s in-house creative agency. OMD UK...Creative, OMD UK, Social Chain and numerous innovative media owners. "With the disruption of......

UK Super Bowl fans on social media: Paddy Power and FA are most followed brands

UK Super Bowl fans on social media: Paddy Power and FA are most followed brands

Over half a million Twitter users in the UK now follow American football-related accounts...American football is a rapidly growing passion in the UK. The number of followers of NFL-related... team with 26,290 active UK fans, followed by the Seattle Seahawks and Green Bay Packers with 16... traditionally popular in the UK such as basketball appearing as much more important than the more......

Isobar UK recruits R/GA's Matt Gee for head of digital transformation role

Isobar UK recruits R/GA's Matt Gee for head of digital transformation role

Matt Gee, a group director for development and growth at R/GA, has joined Isobar UK in the newly created role of head of digital transformation....Gee will lead the agency’s NowLab, its global technology unit. Isobar UK said the new role... UK. Moy said: "At Isobar we believe in ideas without limits. We are committed to connecting the......

Arena hits jackpot with Win Cash Live's seven-figure media account

Arena hits jackpot with Win Cash Live's seven-figure media account

fact it is "based in the UK and pays all its UK tax" with no offshore offices in Malta, Gibraltar or......

Vogue launches biggest ever March issue with 275 pages of ads

Vogue launches biggest ever March issue with 275 pages of ads

th birthday in the UK this year, having launched in September 1916 under the editorship of Elspeth... world proves that Vogue remains the definitive fashion magazine, with print still very much at its heart." Follow @OmarOakes......

OMD UK forms new senior digital team

OMD UK forms new senior digital team

OMD has completed a restructure of its senior digital leadership team after making a series of new h...

101 resigns Kettle Chips ad account

101 resigns Kettle Chips ad account

understood to want to focus on the product’s low calorie count. Laurence Green, a 101 co......

AERIAL AWARDS: December's Winner

AERIAL AWARDS: December's Winner

: Women's Aid ‘silence’  campaignlive.co.uk/go/aerials Vicki Maguire...  Voiceover Julie Walters Could you do better? Enter your work at aerials.co.uk The Aerials are awarded... monthly by Radiocentre to the creative team behind the best radio ads entered at aerials.co.uk and......

Volkswagen seeks to rebuild trust with new brand campaign

Volkswagen seeks to rebuild trust with new brand campaign

DDB Berlin was the principal agency behind the brand campaign, which first aired in the UK on 3... campaign." This is Volkswagen’s first brand campaign in the UK since it was reported that the......

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