Carlsberg News, Articles & Analysis

Read the latest Carlsberg News, Articles & Analysis at Campaignlive UK

Articles: 15 Results
San Miguel's Rich List returns with tales of epic treehouses, urban beekeeping and origami architecture

San Miguel's Rich List returns with tales of epic treehouses, urban beekeeping and origami architecture

San Miguel is once again championing alternative definitions of wealth with its second annual "Rich list" supplement and campaign.

Fold7, BBH and Edelman make shortlist in Alcoholic Drinks at Campaign Big Awards

Fold7, BBH and Edelman make shortlist in Alcoholic Drinks at Campaign Big Awards

Fold7 has been shortlisted twice in the Alcoholic Drinks category at the Campaign Big Awards, with Bartle Bogle Hegarty and

Grey wins global Tuborg account after three-way pitch

Grey wins global Tuborg account after three-way pitch

Grey London has won the global ad account for Carlsberg Group-owned lager Tuborg and has been charged with working on

Campaign Diary: Ogilvy destroyed by giant animated octopus and Bolloré takes it easy

Campaign Diary: Ogilvy destroyed by giant animated octopus and Bolloré takes it easy

Agile Films threatens destruction of ad agencies while Yannick Bolloré avoids the difficult questions.

Pick of the week: Carlsberg founder delivers a TED talk

Pick of the week: Carlsberg founder delivers a TED talk

Simon Gwynn loved the inventiveness of this live execution, in which a hologram of Carlsberg's 19th century founder J. C.

Carlsberg global marketing boss: 'The big breweries have been competing to be the most superficial'

Carlsberg global marketing boss: 'The big breweries have been competing to be the most superficial'

The boom in craft beer brands has been a bombshell for the established beer industry - but Carlsberg has used

Carlsberg awards global media to Initiative

Carlsberg awards global media to Initiative

Carlsberg Group has appointed Interpublic's Initiative as its global media agency of record, replacing OMD.

Craft beer wars: a storm in a pint pot

Craft beer wars: a storm in a pint pot

Craft beer is increasingly big business, and for proof, you only need look at the explosive growth of the sector's

Let there be light: five brands that embraced holograms in marketing

Let there be light: five brands that embraced holograms in marketing

Carlsberg resurrected its founder JC Jacobson via the magic of holograms this week, making the venerated brewmaster an unlikely successor

The real reason Carlsberg used holography to put its dead founder on stage

The real reason Carlsberg used holography to put its dead founder on stage

JC Jacobsen, who founded Carlsberg in 1847, took to the stage in Copenhagen in holograph form yesterday to explain why