KFC News, Articles & Analysis

Read the latest KFC News, Articles & Analysis at Campaignlive UK

Articles: 16 Results
Domino's calls CRM and digital review

Domino's calls CRM and digital review

Domino's is reviewing its CRM and digital arrangements after splitting with Iris.

Adwatch: KFC is the cheery antithesis of Trivago

Adwatch: KFC is the cheery antithesis of Trivago

KFC's "The whole chicken" took nerve to do but is inspiring and joyful, writes J. Walter Thompson's group planning director

Campaign Underground to delve into emotional response to brands

Campaign Underground to delve into emotional response to brands

Tickets are on sale for the second instalment of Campaign Underground, an event featuring an array of content that will

Wit, edge and subversion are being replaced by nebulous 'brand purpose'

Wit, edge and subversion are being replaced by nebulous 'brand purpose'

Have ads become a bit too worthy and vanilla?

Seven ads that escaped a ban

Seven ads that escaped a ban

KFC has avoided investigation by the Advertising Standards Authority, despite more than 500 complaints for the brand's first campaign by

KFC 'whole chicken' ad will not be investigated by ASA

KFC 'whole chicken' ad will not be investigated by ASA

The ad watchdog will not formally investigate KFC's latest campaign, despite receiving nearly 500 complaints about it.

Why are we, the advertising industry, so hypocritical?

Why are we, the advertising industry, so hypocritical?

Despite hundreds of ASA complaints, the industry should be praising KFC's recent campaign, Trinity Mirror's group marketing director writes.

KFC shifts marketing to focus on quality and provenance

KFC shifts marketing to focus on quality and provenance

KFC is focusing on quality and provenance in shift in its marketing to change perceptions about its food in the

KFC: why making weird products seems to be a global brand strategy

KFC: why making weird products seems to be a global brand strategy

Think the KFC smartphone is weird? You haven't seen anything yet.

Wimbledon 2017: this year's best brand ads and stunts

Wimbledon 2017: this year's best brand ads and stunts

Campaign's round-up of brand activity around this year's Wimbledon tennis championships.