Mars News, Articles & Analysis

Read the latest Mars News, Articles & Analysis at Campaignlive UK

Articles: 19 Results
Mars Petcare gives brutal twist to debut ad for Dreamies Deli-Catz brand

Mars Petcare gives brutal twist to debut ad for Dreamies Deli-Catz brand

Mars Petcare's first ad campaign for new cat food brand Dreamies Deli-Catz features a cute friendship between a cat and

Galaxy dumps Audrey Hepburn ads for stressed working woman

Galaxy dumps Audrey Hepburn ads for stressed working woman

Galaxy, the Mars chocolate brand, has ended its four-year run of ads starring a digital Audrey Hepburn in favour of

Turkey of the week: Dolmio "No drama" by Abbott Mead Vickers BBDO

Turkey of the week: Dolmio "No drama" by Abbott Mead Vickers BBDO

First came the scary puppets and then came the scarily predictable gender stereotypes, says Nicola Kemp.

Dolmio meets Dominic: pasta sauce brand hires Wire star West for latest ad campaign

Dolmio meets Dominic: pasta sauce brand hires Wire star West for latest ad campaign

Dolmio is focusing on its potential to avoid drama at mealtimes in a new ad starring British actor Dominic West.

Movers and shakers: Havas, Mars, ITV, Mother, Shazam, and more

Movers and shakers: Havas, Mars, ITV, Mother, Shazam, and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Mars marketer Magee given global growth role

Mars marketer Magee given global growth role

Mars' top marketer in Europe Michael Magee has been appointed in a global growth role for the chocolate giant based

Mars seeks collaboration in global start-up initiative

Mars seeks collaboration in global start-up initiative

Mars has rolled out a global initiative called Launchpad to connect its brands with start-ups around the world to collaborate

Mars global CMO Clarke: we need to tell our story better

Mars global CMO Clarke: we need to tell our story better

Chief marketing officer and chief customer officer at Mars, Andrew Clarke, explains why he wants to ramp up purpose-driven activation

4Creative and Blink win Film Lions Grand Prix for 'We're the superhumans'

4Creative and Blink win Film Lions Grand Prix for 'We're the superhumans'

Channel 4's in-house agency 4Creative capped off a highly successful week at Cannes by taking the top prize in the

Adam & Eve/DDB leads UK entries for Integrated Lions

Adam & Eve/DDB leads UK entries for Integrated Lions

Adam & Eve/DDB London has been nominated twice for an Integrated Lion for its work on "Buster the boxer" for