Morrisons News, Articles & Analysis

Read the latest Morrisons News, Articles & Analysis at Campaignlive UK

Articles: 7 Results
Morrisons profit up 40% as supermarket 'steers own path'

Morrisons profit up 40% as supermarket 'steers own path'

Morrisons' recovery continues to gather momentum, with the UK's fourth largest supermarket reporting a 40% boost in first-half pre-tax profit

Morrisons throws shade on supermarket rivals with pledge to avoid 'fake farm' branding

Morrisons throws shade on supermarket rivals with pledge to avoid 'fake farm' branding

Morrisons has implicitly criticised the marketing of its rivals Tesco and Asda with an announcement that it would refrain from

Why Morrisons is firing on all cylinders by putting the Safeway brand at the centre of its convenience move

Why Morrisons is firing on all cylinders by putting the Safeway brand at the centre of its convenience move

By striking a deal to supply groceries to the convenience retailer McColl's and relaunching the Safeway brand, Morrisons is making

Morrisons fined for ignoring customers' opt-out of marketing email

Morrisons fined for ignoring customers' opt-out of marketing email

Morrisons has been fined for breaking the law about how people's personal information should be treated when sending marketing emails.

Supermarket promotions spend at lowest point in 11 years

Supermarket promotions spend at lowest point in 11 years

Supermarket promotions are at their lowest level for 11 years as a proportion of consumer spend, according to Nielsen retail

Morrisons underlying profit before tax up 12% in 2016

Morrisons underlying profit before tax up 12% in 2016

Morrisons has reported underlying profit before tax of £337m for the year ending 29 January, an 11.6% increase when excluding

Buoyant supermarket sales fend off Brexit blues

Buoyant supermarket sales fend off Brexit blues

Supermarket sales grew at their fastest rate for two-and-a-half years in the 12 weeks to 26 February, the latest Kantar

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1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).