Twitter News, Articles & Analysis

Read the latest Twitter News, Articles & Analysis at Campaignlive UK

Articles: 14 Results
Twitter co-founder Biz Stone returns

Twitter co-founder Biz Stone returns

Twitter's co-founder, Biz Stone, is returning to the social media company after six years in a newly-created role focusing on

BuzzFeed nabs Twitter's head of product and media tools

BuzzFeed nabs Twitter's head of product and media tools

Jinen Kamdar, Twitter's head of product and media tools, has left after seven years to join BuzzFeed as its vice-president

Twitter partners with Dunnhumby to woo FMCG brands

Twitter partners with Dunnhumby to woo FMCG brands

Twitter is attempting to boost its transparency with advertisers by partnering with data giant Dunnhumby, to help FMCG brands quantify

Google and Facebook now control 20% of global adspend

Google and Facebook now control 20% of global adspend

Google and Facebook control 20% of all media ad spend worldwide, up from 11% in 2012.

Twitter ad revenue decline worsens

Twitter ad revenue decline worsens

Twitter reported a worsening decline in ad revenue today, despite a growth in user numbers, as promoted tweets and direct

AOL & Twitter sign video content partnership

AOL & Twitter sign video content partnership

AOL UK and Twitter have inked a deal that will allow brands to run pre-roll ads against AOL's videos via

Why Twitter needs a total rethink

Why Twitter needs a total rethink

Tom Moran of TH_NK explores the changes the platform needs to make if it's to survive.

Twitter expands third-party measurement partnerships

Twitter expands third-party measurement partnerships

Twitter is hoping to reassure brands amid recent digital advertising controversies by announcing new relationships with third-party measurement providers.

Twitter head of APAC Aliza Knox joins Unlockd as COO

Twitter head of APAC Aliza Knox joins Unlockd as COO

Twitter's former Asia-Pacific vice president, Aliza Knox, has joined mobile ad platform Unlockd as chief operating officer.

Twitter hopes to win over 30-somethings in Japan

Twitter hopes to win over 30-somethings in Japan

After nearly ten years and considerable success in Japan, Twitter has decided it is time to launch its first branding

Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More