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BBC "No guts. No glory" by Y&R London

BBC "No guts. No glory" by Y&R London

, Y&R London for BBC

The BBC is whipping up interest in the FA Cup Final with a gritty ad filmed in black and white

Tesco's F&F to take over 15 ITV ad breaks with Davina McCall exercise films

Tesco's F&F to take over 15 ITV ad breaks with Davina McCall exercise films

F&F, Tesco's clothing range, is taking over ITV daytime ad-breaks next week with exercise videos fronted by new brand spokeswoman

Publicis Groupe combines creative, media and PR teams for P&G

Publicis Groupe combines creative, media and PR teams for P&G

Publicis Groupe has formed a combined team of people from Saatchi & Saatchi, Leo Burnett, Publicis Worldwide, Publicis Media, and

How Vodafone is looking for brand love with Martin Freeman ad campaign

How Vodafone is looking for brand love with Martin Freeman ad campaign

Vodafone top marketers and Ogilvy & Mather's creative chief explain why the brand chose actor Martin Freeman and went back

Simplicity and repetition is key in election campaigns

Simplicity and repetition is key in election campaigns

People want security, but advances in tech mean everything moves at a relentless pace. This is the conundrum facing political

Superdry "The night is young" by Iris

Superdry "The night is young" by Iris

It's all about the night, and what you can get up to in it, in the spring/summer 2017 campaign for

Why women's football is the brilliant blank canvas all brands crave

Why women's football is the brilliant blank canvas all brands crave

With so much opportunity in women's football, why aren't brands making the most of it, asks the head of Copa90.

Life as an expat account man in the US

Life as an expat account man in the US

Ogilvy Chicago's James Hidden shares his tips for agency folk thinking of relocating to the US and explains why he's

Why BuzzFeed is licking its lips over Tasty

Why BuzzFeed is licking its lips over Tasty

BuzzFeed's food platform Tasty has evolved from a purveyor of somewhat gimmicky food porn to a platform exploring every angle

Wins this week: P&G, King, Which?

Wins this week: P&G, King, Which?

Campaign's weekly round-up of account moves across advertising and media.

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1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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