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Alzheimer's Society "World Cup heroes united against dementia" by McCann London

Alzheimer's Society "World Cup heroes united against dementia" by McCann London

, McCann London for Alzheimer's Society

World Cup 66 winning squad footballers Sir Geoff Hurst and Gordon Banks have joined Alzheimer's Society's campaign, which urges the

Spotify "Dinner" and "Door" by Spotify

Spotify "Dinner" and "Door" by Spotify

Spotify uses music to depict offbeat family moments in hilarious ads promoting its Family Plan.

Purina Bakers "DogPay" by OgilvyOne

Purina Bakers "DogPay" by OgilvyOne

, OgilvyOne for Bakers

Bakers' tech team has created a contactless payment scheme for dogs. No, this isn't a late April Fool's.

Halls reviews pan-European account

Halls reviews pan-European account

Halls, the Mondelez International-owned cough sweet brand, is reviewing its pan-European advertising requirements.

Collin reunites with Wilkins at Karmarama

Collin reunites with Wilkins at Karmarama

Will Collin, a founding partner at Naked Communications, has joined a team of strategy leads at Karmarama.

Movers and shakers: Mail Advertising, Yo! Sushi, CP&B, MediaLink

Movers and shakers: Mail Advertising, Yo! Sushi, CP&B, MediaLink

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

How three surf lovers are building 'Africa's first great global brand'

How three surf lovers are building 'Africa's first great global brand'

An advertising veteran, a journalist and a designer have launched Mami Wata, which aims to connect a new wave of

Is Heineken's attempt at purposeful marketing any better than Pepsi's?

Is Heineken's attempt at purposeful marketing any better than Pepsi's?

Brands like Heineken and Pepsi have attempted to contribute to culture with varying degrees of success, says Chris Pearce.

UM wins Coach media account

UM wins Coach media account

UM, the full-service marketing and media agency network of IPG Mediabrands, has been named media agency of record for US

BMW rapped for condoning irresponsible driving

BMW rapped for condoning irresponsible driving

The advertising standards watchdog has rejected a claim from BMW that the phrase "Luxury just lost its manners" amounted to

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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