Cinema Advertising News, Articles & Analysis

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Brand Film Festival poised to make London debut

Brand Film Festival poised to make London debut

There's just a week to go before the first UK Brand Film Festival opens its doors to celebrate the best

Why Sonos has to sell the disease before selling the cure

Why Sonos has to sell the disease before selling the cure

Playing music out loud in the home has real mental health benefits. But first, people need to know that there's

Seat "A race car set free" by Droga5 London

Seat "A race car set free" by Droga5 London

, Droga5 for Seat

Droga5 London's first work for Seat tells the simple story of a race car confined to the track.

Stella Artois launches third year of 'Buy a lady a drink' campaign

Stella Artois launches third year of 'Buy a lady a drink' campaign

Stella Artois has once again signed up Matt Damon to appear in a pair of TV and cinema ads, created

Climate Coalition brings together A-list actors for third annual campaign

Climate Coalition brings together A-list actors for third annual campaign

A campaign from an alliance of charities and organisations dedicated to tackling climate change has signed up actors Charles Dance,

GambleAware brings the voice in your head to life in vivid debut campaign

GambleAware brings the voice in your head to life in vivid debut campaign

18 Feet & Rising has created the first ever ad campaign for problem gambling charity GambleAware.

Pick of the week: Co-op "The Co-op way" by Leo Burnett

Pick of the week: Co-op "The Co-op way" by Leo Burnett

Simon Gwynn thinks Co-op's new film is a cinematic treat.

British Heart Foundation to take over The Sun with 'unexpected' ads

British Heart Foundation to take over The Sun with 'unexpected' ads

The British Heart Foundation will take over The Sun with press ads written live in response to editorial coverage in

This is Co-op '17: Shane Meadows directs film for supermarket

This is Co-op '17: Shane Meadows directs film for supermarket

Shane Meadows, the director behind cult film and TV series This is England, has directed a film for the Co-op

Coke puts another £4.5m adspend behind Zero Sugar in next stage of campaign

Coke puts another £4.5m adspend behind Zero Sugar in next stage of campaign

Coca-Cola has launched a new campaign for Coke Zero Sugar across TV, outdoor and digital.

Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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