Creative Advertising News, Articles & Analysis

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The test of time facing creatives

The test of time facing creatives

Have we given up being late but great in favour of being punctual and good?

A beautiful film is worth a thousand pieces of cheap content

A beautiful film is worth a thousand pieces of cheap content

Beautifully conceived, crafted and executed film makes people weep, laugh and gasp. Cheap, snackable, knocked-up content gets a 'skip' and

Stop banging on about the good old days

Stop banging on about the good old days

Creative leaders need to develop creative people for the world now, not for the world they started out in.

Creativity is our weapon. Let's use it

Creativity is our weapon. Let's use it

Some of the best art came out of the frustration people felt during Thatcher's reign. Imagine what this era can

For the sake of the ad industry, please think irresponsibly

For the sake of the ad industry, please think irresponsibly

Data can make us smarter but greatness comes from being bold and taking risks, says Creature of London's founding creative

Advertising should be about creating everyday magic

Advertising should be about creating everyday magic

What better job is there than creating little moments of wonder that stop people in their tracks, even if it's

Here's to you, Mrs Robinson: 'mother of modern advertising' paves way for diversity

Here's to you, Mrs Robinson: 'mother of modern advertising' paves way for diversity

Because she was given an opportunity, Phyllis Robinson went on to become 'the mother of modern advertising'. It's a tale

Disregarding craft is costing us creatively

Disregarding craft is costing us creatively

Craft propels a good ad to greatness. For creative advertising to thrive, we can't let the skills of our trade

David Kolbusz: 2017 must see a return to genuine creativity

David Kolbusz: 2017 must see a return to genuine creativity

Don't be different for different's sake - let's go back to making truly great creative work that wins over consumers

Nils Leonard to chair first Brand Film Festival London

Nils Leonard to chair first Brand Film Festival London

Nils Leonard, the former chairman and chief creative officer of Grey London, is to chair the judging panel for the

Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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