Creative Advertising News, Articles & Analysis

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Campaign TV: Where to seek inspiration outside advertising

Campaign TV: Where to seek inspiration outside advertising

If you want to stay inspired, sometimes it's best to look outside your work, top creatives said at the D&AD

Fuck-ups can boost creativity, says Erik Kessels

Fuck-ups can boost creativity, says Erik Kessels

If you want to be more creative, you have to be willing to "fuck up" more, says Erik Kessels, the

Make your dream world: three tips for creativity from Refinery29's Gelardi

Make your dream world: three tips for creativity from Refinery29's Gelardi

Refinery29's creative chief shares advice from the D&AD Festival for tapping into creativity.

Stefan Sagmeister believes beauty is making a comeback

Stefan Sagmeister believes beauty is making a comeback

From carving words on to his body to bingeing on junk food, Stefan Sagmeister's work is as striking as it

Advertising and design must work together for creative magic

Advertising and design must work together for creative magic

Harmony and unity elevate design on the page but off it too. Indeed, collaboration throughout the creative process is the

Game-changing creativity requires a leap in the dark

Game-changing creativity requires a leap in the dark

Unpredictable, risky, raw - this is what creativity at its best looks like.

'Good stories can change your life', says Birdman writer

'Good stories can change your life', says Birdman writer

Armando Bo, whose script won an Oscar for Birdman, tells Kate Magee why brands should invest in longer, more meaningful

How VFX artists made a chameleon dance for Berocca's ad

How VFX artists made a chameleon dance for Berocca's ad

Diarmid Harrison-Murray and his team of VFX artists crafted a dancing chameleon called Roccy for the new Berocca campaign.

Inspiration for deviants: what creatives can learn from criminals

Inspiration for deviants: what creatives can learn from criminals

Dave Lawrence has identified ten 'commandments' for creative criminals that may just inspire us in our own work.

Why the pen is mightier in solving creative problems

Why the pen is mightier in solving creative problems

When you need a big idea, shut down your laptop and start scribbling.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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