Media buying News, Articles & Analysis

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UM wins Coach media account

UM wins Coach media account

UM, the full-service marketing and media agency network of IPG Mediabrands, has been named media agency of record for US

Co-op to take over More 4 in next stage of Shane Meadows collaboration

Co-op to take over More 4 in next stage of Shane Meadows collaboration

The Co-op is launching a multi-channel campaign that profiles in detail the diversity of local causes is supports around the

Goodstuff buys out OMG to be fully independent

Goodstuff buys out OMG to be fully independent

Goodstuff Communications has become 100% independent after the two founders bought Omnicom Media Group's 20% stake.

Google shouldn't let a good crisis go to waste

Google shouldn't let a good crisis go to waste

The company needs to give brands the visibility and transparency they deserve, writes the founder of The&Partnership.

Vodafone, Sky and HSBC join retreat from Google

Vodafone, Sky and HSBC join retreat from Google

Several more major brands, including Vodafone, Sky, and a trio of the UK's leading banks, have added their names to

Peugeot/Citroën owner calls £500m media pitch

Peugeot/Citroën owner calls £500m media pitch

The owner of Peugeot and Citroën has launched an estimated £500m global media review.

Accenture's next move: in-house trading desks

Accenture's next move: in-house trading desks

Accenture Interactive's move to help brands set up in-house media trading desks is "a big disruption" that potentially threatens media

Barclays puts media up for review

Barclays puts media up for review

Maxus is on alert as Barclays has called an estimated £60m global media review.

Accenture Interactive looks to set up in-house trading desks for clients in threat to agencies

Accenture Interactive looks to set up in-house trading desks for clients in threat to agencies

Accenture Interactive is in talks to set up in-house media trading desks for a number of clients as the consulting

Vizeum is biggest riser in agency billings rankings

Vizeum is biggest riser in agency billings rankings

Vizeum, the Dentsu Aegis Network agency, had the greatest proportional increase in billings of the top ten media agencies in

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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