Media buying News, Articles & Analysis

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Articles: 1993 Results
The media agency exodus and an absence of industry leadership

The media agency exodus and an absence of industry leadership

It is more than just a coincidence that a series of media agency leaders have departed in seven days, writes

Hearts & Science's CEO: Walking meetings are my secret work weapon

Hearts & Science's CEO: Walking meetings are my secret work weapon

Hearts & Science chief executive Frances Ralston-Good on why walking and talking is a force for good.

Government to launch £140m media-buying review 'with transparency at heart'

Government to launch £140m media-buying review 'with transparency at heart'

The UK government is to review its estimated £140m media-buying account with transparency in the digital media supply chain at

Max Factor launches bespoke ads for boutique cinemas

Max Factor launches bespoke ads for boutique cinemas

Max Factor, the Coty make-up brand, has entered into a nine-month advertising partnership with boutique cinema chains that will feature

ISBA claims brands are using tougher agency contract to review £6bn of media spend

ISBA claims brands are using tougher agency contract to review £6bn of media spend

ISBA claims advertisers are using its new, tougher framework contract to review £6.1bn of adspend with media agencies.

OMD Worldwide names Adamski as CEO and Gottlieb as chairman

OMD Worldwide names Adamski as CEO and Gottlieb as chairman

OMD Worldwide has named Florian Adamski as chief executive, replacing Mainardo de Nardis, and it has appointed Colin Gottlieb to

This is the start of a new era for media agencies

This is the start of a new era for media agencies

The era of media agency domination is over. It's finished. The model that sustained media agencies and fuelled the profits

Havas Media hires Maxus's Stephanie Marks as MD

Havas Media hires Maxus's Stephanie Marks as MD

Havas has appointed Maxus's deputy managing director Stephanie Marks as managing director of Havas Media.

Carlsberg awards global media to Initiative

Carlsberg awards global media to Initiative

Carlsberg Group has appointed Interpublic's Initiative as its global media agency of record, replacing OMD.

Zenith hires OMD's Shah for leadership role

Zenith hires OMD's Shah for leadership role

Zenith has poached OMD UK's chief strategy officer Rian Shah for a new dual leadership role for global and UK