Media buying News, Articles & Analysis

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Hard lessons from Sainsbury's media review saga

Hard lessons from Sainsbury's media review saga

Everyone involved in the long-running Sainsbury's £115m media review has lessons to learn.

Havas Media wins Michelin account off MEC

Havas Media wins Michelin account off MEC

French tyre company Michelin has awarded its estimated $100m (£76.89m) global media account to Havas Media.

Havas UK set to lose five senior media executives

Havas UK set to lose five senior media executives

Havas' UK media operation is facing an exodus of talent as five senior executives are set to depart.

Arena Media picks Sarah Treliving as MD

Arena Media picks Sarah Treliving as MD

Arena Media has appointed Sarah Treliving, MediaCom's managing partner, head of digital, as the Havas media agency's managing director.

Media agencies face 'big bang' moment

Media agencies face 'big bang' moment

The media industry is battling to reinvent itself in response to a changing market, Gideon Spanier writes

MediaCom scoops €875m media account for Peugeot-Citroen owner PSA Group

MediaCom scoops €875m media account for Peugeot-Citroen owner PSA Group

MediaCom has won the estimated €875m (£773m) global media account for PSA Group, the maker of Peugeot and Citroen.

Sainsbury's poised to award £115m media account to PHD in stunning U-turn

Sainsbury's poised to award £115m media account to PHD in stunning U-turn

Sainsbury's is poised to award its £115m media account to PHD in a stunning U-turn, four months after rival agency

Watershed moment for media shops, Sorrell says

Watershed moment for media shops, Sorrell says

Media agencies are facing the biggest structural shift since their discipline separated from creative agencies, Sir Martin Sorrell has said.

MEC merger not a carve-up of Maxus, Group M insists

MEC merger not a carve-up of Maxus, Group M insists

The tie-up between MEC and its smaller counterpart Maxus will be a merger rather than a takeover, according to Kelly

It's not only MEC and Maxus that need reinvention

It's not only MEC and Maxus that need reinvention

The MEC/Maxus merger is a sign of the difficulties many global media agencies are facing.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).