Media buying News, Articles & Analysis
Read the latest Media buying News, Articles & Analysis at Campaignlive UK
Everyone involved in the long-running Sainsbury's £115m media review has lessons to learn.
French tyre company Michelin has awarded its estimated $100m (£76.89m) global media account to Havas Media.
Havas' UK media operation is facing an exodus of talent as five senior executives are set to depart.
Arena Media has appointed Sarah Treliving, MediaCom's managing partner, head of digital, as the Havas media agency's managing director.
The media industry is battling to reinvent itself in response to a changing market, Gideon Spanier writes
MediaCom has won the estimated €875m (£773m) global media account for PSA Group, the maker of Peugeot and Citroen.
Sainsbury's is poised to award its £115m media account to PHD in a stunning U-turn, four months after rival agency
Media agencies are facing the biggest structural shift since their discipline separated from creative agencies, Sir Martin Sorrell has said.
The tie-up between MEC and its smaller counterpart Maxus will be a merger rather than a takeover, according to Kelly
The MEC/Maxus merger is a sign of the difficulties many global media agencies are facing.
Deloitte Digital has bought Stockholm-based Acne Agency, which has worked with brands such as H&M, Spotify and Ikea.
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