Media buying News, Articles & Analysis
Read the latest Media buying News, Articles & Analysis at Campaignlive UK
Several more major brands, including Vodafone, Sky, and a trio of the UK's leading banks, have added their names to
Accenture Interactive's move to help brands set up in-house media trading desks is "a big disruption" that potentially threatens media
Maxus is on alert as Barclays has called an estimated £60m global media review.
The owner of Peugeot and Citroën has launched an estimated £500m global media review.
Accenture Interactive is in talks to set up in-house media trading desks for a number of clients as the consulting
Vizeum, the Dentsu Aegis Network agency, had the greatest proportional increase in billings of the top ten media agencies in
Mindshare has promoted chief commercial officer Joanna Lyall to be the media agency's first UK managing director in four years.
Carlsberg is reviewing its global media planning and buying requirements.
Gideon Spanier reflects on the7stars becoming the first major media shop to adopt ISBA's framework agency contract.
Ladbrokes Coral has awarded its consolidated £40m media planning and buying account to the7stars after a closed pitch.
Moneysupermarket.com is bringing back Masters of the Universe character Skeletor for its "You're so Moneysupermarket" campaign.
In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.
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