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Advertisers stay faithful to online ads, despite mounting concerns

Advertisers stay faithful to online ads, despite mounting concerns

WFA advertiser members were quizzed on their views regarding online advertising and their investment intentions for the year ahead. This

Gotta have it? Why Pepsi's dud could slow the in-house stampede

Gotta have it? Why Pepsi's dud could slow the in-house stampede

After years of brands thinking they could do it better (and cheaper, and faster) themselves, one lousy ad is changing

Johnson & Johnson, Verizon and AT&T join brands to suspend YouTube advertising

Johnson & Johnson, Verizon and AT&T join brands to suspend YouTube advertising

Three major US brands have joined the growing list of advertisers to pause advertising on YouTube following recent revelations that

Context is crucial when considering ads on Google

Context is crucial when considering ads on Google

How did Google, a company chock-full of so many smart, decent people manage to get itself into such a quagmire?

Industry responds to Google's apology in brand safety row

Industry responds to Google's apology in brand safety row

Google's response to revelations that a series of major brands were inadvertently funding extremist content with their ads has received

YouTube advertisers, are you feeling lucky today?

YouTube advertisers, are you feeling lucky today?

Advertisers and agencies that want to reap greater rewards from ad automation should not have to accept a certain element

Govt meets with Google over 'totally unacceptable' YouTube issues

Govt meets with Google over 'totally unacceptable' YouTube issues

Google bosses have apologised and promised improvements after being hauled into the Cabinet Office following a Times investigation that found

Vodafone, Sky and HSBC join retreat from Google

Vodafone, Sky and HSBC join retreat from Google

Several more major brands, including Vodafone, Sky, and a trio of the UK's leading banks, have added their names to

Digital ads are at a watershed moment

Digital ads are at a watershed moment

The Times' two-day splash is a timely call to brands, agencies and publishers to resolve the problems of programmatic once

Thomson Reuters freezes ads as other brands review 'terror funding' spots

Thomson Reuters freezes ads as other brands review 'terror funding' spots

Thomson Reuters has also suspended part of its advertising, while the other brands are reviewing their policies and checking in

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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