Online Display Advertising News, Articles & Analysis

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Johnson & Johnson in breach of UK drugs rules over Nicorette marketing

Johnson & Johnson in breach of UK drugs rules over Nicorette marketing

Johnson & Johnson has breached the UK drug regulation code in three places in promotions for smoking cessation product Nicorette.

IPA: Google and Facebook are not moving fast enough to tackle ad problems

IPA: Google and Facebook are not moving fast enough to tackle ad problems

The IPA has accused Google and Facebook of being too slow to tackle problems with brand safety, viewability and measurement

Google updates AdWords for mobile advertisers

Google updates AdWords for mobile advertisers

In an effort to aid qualitative clickthroughs, Google AdWords will offer advertisers the ability to display links to key website

Men are 'more responsive' to online ads

Men are 'more responsive' to online ads

Men are more responsive to online ads than women, according to an eye-tracking study by picture provider Shutterstock.

YouTube 'offers $3 refunds' to advertisers amid brand safety fears

YouTube 'offers $3 refunds' to advertisers amid brand safety fears

Companies are reportedly being offered as little as $3 (£2.31) in refunds by YouTube after they pulled ads earlier this

Junk food ads banned in all children's media

Junk food ads banned in all children's media

New limitations on where food and drinks high in fat, salt or sugar (HFSS) can be advertised come into force

Google Chrome move could reverse progress in battle against ad-blockers

Google Chrome move could reverse progress in battle against ad-blockers

The number of UK internet users that use ad-blocking software this year will be lower than previously expected, according to

KFC launches digital and CRM review

KFC launches digital and CRM review

KFC is looking for a digital and CRM specialist to augment its agency roster after moving its above-the-line from Bartle

Advertisers stay faithful to online ads, despite mounting concerns

Advertisers stay faithful to online ads, despite mounting concerns

WFA advertiser members were quizzed on their views regarding online advertising and their investment intentions for the year ahead. This

Gotta have it? Why Pepsi's dud could slow the in-house stampede

Gotta have it? Why Pepsi's dud could slow the in-house stampede

After years of brands thinking they could do it better (and cheaper, and faster) themselves, one lousy ad is changing

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).