Online Display Advertising News, Articles & Analysis

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Digital ads are at a watershed moment

Digital ads are at a watershed moment

The Times' two-day splash is a timely call to brands, agencies and publishers to resolve the problems of programmatic once

Thomson Reuters freezes ads as other brands review 'terror funding' spots

Thomson Reuters freezes ads as other brands review 'terror funding' spots

Thomson Reuters has also suspended part of its advertising, while the other brands are reviewing their policies and checking in

Sandals and Marie Curie join online ads freeze after 'terror funding' claims

Sandals and Marie Curie join online ads freeze after 'terror funding' claims

Sandals Resorts and Marie Curie have joined Jaguar Land Rover in withdrawing online ad campaigns following the revelation that they

Nine in ten advertisers review programmatic contracts for more transparency

Nine in ten advertisers review programmatic contracts for more transparency

The transparency controversy that broke last year has driven nearly nine in ten advertisers to review and reset contracts, research

Coke puts another £4.5m adspend behind Zero Sugar in next stage of campaign

Coke puts another £4.5m adspend behind Zero Sugar in next stage of campaign

Coca-Cola has launched a new campaign for Coke Zero Sugar across TV, outdoor and digital.

Skoda signs up Bradley Wiggins for three-year partnership

Skoda signs up Bradley Wiggins for three-year partnership

Volkswagen-owned car brand Škoda has formed a three-year partnership with Britain's most decorated Olympian and former Tour de France champion,

Mazda fights back against automation in campaign celebrating the love of driving

Mazda fights back against automation in campaign celebrating the love of driving

Mazda has launched a campaign, "Drive together", which focuses on the connection between car and driver.

Toyota targets hip young things with campaign for new model C-HR

Toyota targets hip young things with campaign for new model C-HR

Toyota has launched a campaign across multiple media to promote its new "compact crossover" car model, C-HR.

Open University launches major 'What's stopping you?' campaign

Open University launches major 'What's stopping you?' campaign

The Open University is today launching a campaign to highlight its flexibility and life-changing potential that is expected to reach

Online ads miss target audience nearly half the time

Online ads miss target audience nearly half the time

Just over half of online ad impressions served in the UK were viewed by a brand's intended target audience, according

YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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