Online Display Advertising News, Articles & Analysis

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Coke puts another £4.5m adspend behind Zero Sugar in next stage of campaign

Coke puts another £4.5m adspend behind Zero Sugar in next stage of campaign

Coca-Cola has launched a new campaign for Coke Zero Sugar across TV, outdoor and digital.

Skoda signs up Bradley Wiggins for three-year partnership

Skoda signs up Bradley Wiggins for three-year partnership

Volkswagen-owned car brand Škoda has formed a three-year partnership with Britain's most decorated Olympian and former Tour de France champion,

Mazda fights back against automation in campaign celebrating the love of driving

Mazda fights back against automation in campaign celebrating the love of driving

Mazda has launched a campaign, "Drive together", which focuses on the connection between car and driver.

Toyota targets hip young things with campaign for new model C-HR

Toyota targets hip young things with campaign for new model C-HR

Toyota has launched a campaign across multiple media to promote its new "compact crossover" car model, C-HR.

Open University launches major 'What's stopping you?' campaign

Open University launches major 'What's stopping you?' campaign

The Open University is today launching a campaign to highlight its flexibility and life-changing potential that is expected to reach

Online ads miss target audience nearly half the time

Online ads miss target audience nearly half the time

Just over half of online ad impressions served in the UK were viewed by a brand's intended target audience, according

Rubicon Project aims to tackle ad-blocking by giving users active control

Rubicon Project aims to tackle ad-blocking by giving users active control

Advertising network Rubicon Project is launching Project Awesome, a consumer solution that allows users to actively control which types of

Annoying ads aren't the only reason people use ad blockers

Annoying ads aren't the only reason people use ad blockers

Research shows that 55 per cent of users employ an ad blocker to protect themselves from malware and viruses

UK adspend forecast for 2016 upgraded as Brexit to impact next year

UK adspend forecast for 2016 upgraded as Brexit to impact next year

UK adspend figures for 2016 have been revised up to 5.2% after a higher-than-expected growth for the first half of

How Amazon built a billion dollar advertising business

How Amazon built a billion dollar advertising business

Amazon is quietly building out its advertising business, promoting not only products sold on its own site, but also "offline"

Maltesers unveils Braille billboard in next phase of disability campaign
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1 Maltesers unveils Braille billboard in next phase of disability campaign

Maltesers has launched a billboard in London written entirely in Braille as it continues its efforts to better represent disability in advertising.

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